10 Sales CRMs That Help You Close More Deals In Less Time

Are your sales leads scattered across various spreadsheets and sticky notes? If you're spending more time searching for customer information than actually selling, there’s something you must know: This disorganized approach can cost you deals and have a negative impact on revenue. But what if you could centralize every interaction, automate your follow-ups, and get a comprehensive view of your entire sales pipeline?

This is where modern sales customer relationship management, or CRM software, comes into play. It gives you the foresight to see which deals are about to close and which ones require a gentle nudge. Suddenly, you're not just managing contacts, but operating a true sales engine, transforming gut feelings into data-backed strategies.

The problem is, the market is flooded with so many options. How do you know which one is right for you? There’s no reason to worry if you are unsure; we've done the heavy lifting to get things easier for you. Get ready to discover the 10 best sales CRMs that will help you close more deals in less time.

Boosting conversions sounds great, doesn’t it? But do you really know what a sales CRM is? Let’s not focus on the technical jargon and imagine having a perfect memory of every conversation, every promise, and every detail about your customers. A CRM is essentially that: your company's collective brain. It’s a single place where the entire story of your customer relationships unfolds.

Why does this matter? Because if you're still navigating a maze of spreadsheets and overflowing inboxes, you're operating with blinders on. You're reacting, not leading. A great CRM transforms your approach, letting you see your entire sales landscape. It’s about moving from guesswork to strategy, ensuring no opportunity is missed.

With so many CRM solutions available in the market today, it's easy to feel lost. So, what should you actually look for? Keep in mind that a good CRM should be a central hub for all customer-related information. 

Note that you need to ask yourself a few questions when choosing a CMS. Let us look at a few of them:

• Can it give you a clear view of your sales pipeline?
• Will it automate repetitive tasks to save your team time? 
• Can it provide useful data that can help make better decisions? 
• Lastly, will it fit into how your team already works, or will it create more problems than it solves? 

These are the main questions to consider.

Now, let's dive into our list of the 10 best sales CRMs that can help you close more deals in less time.

#1 - Kommo

Kommo pioneers the concept of "conversational sales," a modern approach built for how customers actually communicate today. It's designed for businesses that aim to connect with leads and existing clients directly through messaging apps like WhatsApp, Instagram, and Facebook Messenger. Instead of forcing conversations into an old-school email format, Kommo brings the sales process to the platforms your customers already love and use daily.

With its clean interface and visual sales pipeline, the platform makes the process of managing deals feel intuitive, not complicated. Kommo's core idea is that sales are built on relationships, and the best relationships start with a good conversation. This approach helps teams organize close deals faster by being more responsive and personal.

Key Features And Advantages

• Unified inbox: Centralize every chat from messengers and email into a single, manageable feed per client.
• Visual Sales Pipeline: Get a clear, drag-and-drop view of your deal stages to see where your focus is needed instantly.
• Chatbot Builder: Design no-code chatbots that qualify leads and handle routine questions, freeing up your team for high-value tasks.
• Messenger-Based Sales: Build your entire sales process around the instant, personal nature of messaging apps.
• Sales analytics: Track performance with clear, actionable reports that show what's working and what's not.

#2 - HubSpot CRM

In the list of our best sales CRMs, HubSpot CRM occupies the second position. HubSpot is a powerhouse in the marketing and sales world, and its CRM is the foundation of its all-in-one platform. It's a popular choice, especially for businesses focused on inbound marketing, because it offers a robust set of tools. This offering makes it a starting point for startups and small businesses looking to get organized.

The platform is designed to grow with you, seamlessly connecting sales, marketing, and service activities. Its user-friendly interface lowers the barrier to entry, allowing teams to get up and running quickly and manage the entire customer journey from one place.

Key Features And Advantages:

• Generous free version: Access essential CRM tools, including contact management and deal pipelines, at no cost.
• Email Tracking & Templates: See who opens your emails in real-time and save time with a library of high-performing templates.
• Meeting Scheduler: Eliminate back-and-forth emails by letting prospects book time on your calendar directly.
• Pipeline Management: Organize and track your deals through customizable stages to keep your sales process on track.
• Reporting Dashboard: Get a clear, visual overview of your sales activities and performance metrics.

#3 - Salesforce Sales Cloud

When you think of CRM, Salesforce is often the first name that comes to mind, and for good reason. Sales Cloud is the industry standard for sales automation, built for teams that need power, scalability, and deep customization. It’s a solution designed for businesses that have ambitious growth plans and complex sales processes.

Salesforce allows you to manage every aspect of your sales cycle with detail, from lead generation and opportunity management to forecasting and performance analytics. It’s the go-to solution for teams that need a system tailored to their exact specifications.

Key Features And Advantages:

• Lead & Opportunity Management: Get a 360-degree view of your customers, including activity history, communications, and social mentions.
• Workflow Automation: Automate complex business processes with customized rules and approvals to boost efficiency.
• Advanced Forecasting: Use powerful tools to predict sales revenue and manage your team's quotas with greater accuracy.
• Customizable Reporting: Build detailed reports and dashboards to track any metric that matters to your business.
• AppExchange Ecosystem: Access a massive marketplace of third-party apps to extend the platform's functionality.

#4 - Zoho CRM

Zoho CRM is a versatile and powerful player in the CRM space, offering a comprehensive suite of features at a very competitive price point. This is one of the best sales CRMs for businesses that want an all-in-one solution. This is because it integrates seamlessly with Zoho's huge ecosystem, comprising an extensive range of business apps, from accounting to project management.

The sales automation software is highly customizable, allowing you to integrate it into your unique sales process easily. With a strong focus on automation and analytics, Zoho CRM empowers sales teams to work smarter by automating routine tasks and providing deep insights into customer behavior and sales trends.

Key Features And Advantages:

• Sales Force Automation: Automate lead assignment, follow-up tasks, and other repetitive activities to keep your team focused on selling.
• Multichannel Communication: Engage with customers via phone, email, live chat, and social media, all from within the CRM.
• AI-powered Assistant: Get smart predictions and suggestions from Zia, Zoho's AI assistant, that can help you make better decisions.
• Performance Management: Use advanced analytics, reports, and forecasting to get a clear picture of your sales performance.
• Journey Orchestration: Guide customers through personalized journeys across different touchpoints to enhance their experience.

#5 - Pipedrive

Pipedrive was designed by salespeople, for salespeople, and it shows. The platform is built around a single, powerful concept, i.e., activity-based selling. The idea is that you can't control results, but you can control the actions that lead to them. This makes it an intuitive and effective tool for teams that want to focus on proactive selling.

Its standout feature is its visual sales pipeline, which allows you to see the status of every deal in a simple drag-and-drop interface. Pipedrive strips away unnecessary complexity, providing a straightforward, action-oriented CRM that helps your team stay organized and focused on closing deals.

Key Features And Advantages:

• Visual Sales Pipeline: View your entire sales process at a glance and move deals through stages with ease.
• Activity-Based Approach: The solution prompts you for the "next action" for every deal, ensuring nothing falls through the cracks.
• Communication Tracking: Sync your emails, calls, and contact history automatically to have full context for every conversation.
• Workflow Automation: With this tool, you can automate administrative tasks and streamline your sales process without needing technical skills.
• Insightful Reporting: Lastly, you can track your progress against goals with visual reports and customizable dashboards offered by the tool.

#6 - Freshsales

Freshsales, part of the Freshworks ecosystem, is a modern CRM that leverages AI to help sales teams work more efficiently. It’s designed to unify sales, marketing, and support data, helping you deliver a more personalized experience to customers.

One of its biggest strengths is its built-in communication tools, including a phone and email system, which means your team can do much of their work without ever leaving the CRM. With AI-powered lead scoring, Freshsales helps you identify and prioritize your most promising prospects. This lets you focus on areas where it will have the most significant impact.

Key Features And Advantages:

• AI-Powered Lead scoring: Automatically rank your leads based on their engagement and profile data to identify who's ready to buy.
• 360-Degree Customer View: Get a complete timeline of every customer interaction, from website visits to support tickets.
• Built-In Communication Suite: Make calls, send emails, and chat with prospects directly from the CRM interface.
• Visual Deal Pipeline: Track deal progress and identify bottlenecks with a clear, customizable pipeline view.
• Actionable analytics: Use AI-based forecasting and reports to understand sales trends and team performance.

#7 - Insightly

Insightly offers a unique proposition by unifying a powerful CRM with project management features. This makes it an ideal choice for businesses where the sales process flows directly into project delivery. It allows you to manage the entire customer lifecycle, from the first contact to the final deliverable, all in one place.

This integrated approach helps ensure a smooth handover from the sales team to the delivery team, improving customer satisfaction and creating opportunities for repeat business. By connecting your sales and projects, Insightly provides a holistic view of your customer relationships.

Key Features And Advantages:

• Unified Platform: Manage customer data, sales opportunities, and projects within a single system.
• Lead routing: Automatically assign incoming leads to the right team members based on custom criteria.
• Workflow automation: Streamline your processes by automating tasks, sending email alerts, and updating records.
• Relationship linking: Map out complex relationships between contacts, organizations, and partners to see the bigger picture.
• Customizable reporting: Build custom reports and dashboards to track the metrics that are most important to your business.

#8 - Zendesk Sell

Zendesk Sell is the sales-focused arm of Zendesk. Its greatest strength lies in its seamless integration with the rest of the Zendesk suite, creating a unified platform where sales and support teams can work together.

Designed with a modern interface, Zendesk Sell helps teams manage their pipeline, track communications, and analyze performance without unnecessary clutter. This is an idea CRM tool for sales teams of businesses that prioritize a holistic customer experience.

Key Features And Advantages:

• Full Customer Context: Access a complete history of sales and service interactions to have more meaningful conversations.
• Email Integration & Tracking: Sync your existing email, get notifications when leads open messages, and automate outreach.
• Sales Pipeline Management: Use the tool’s drag-and-drop interface to track deals and get a clear overview of your sales funnel.
• Analytics For Sales Performance: Track vital metrics and generate reports to understand what's driving your revenue.
• Mobile CRM: Manage deals, contacts, and tasks at your convenience with a full-featured mobile app.

#9 - Agile CRM

Agile CRM positions itself as a comprehensive solution for small businesses, combining sales, marketing, and customer service tools into a single, affordable platform. This top CRM platform in 2025 is designed for companies that want a broad range of functionalities without having to piece together different applications.

The platform covers everything from contact management and deal tracking to marketing automation and a helpdesk. One of its unique features is gamification, which helps motivate sales teams by adding a competitive edge to their daily tasks.

Key Features And Advantages:

• 360-Degree Contact View: Get a comprehensive view of every interaction with a contact, including emails, calls, social media activity, and support tickets.
• Deal Tracking: Manage your sales pipeline with a simple drag-and-drop interface.
• Marketing Automation: Create campaigns, develop landing pages, and send automated emails to nurture leads.
• Appointment Scheduling: Allow clients to book meetings online, which syncs automatically with your calendar.
• Gamification: Increase sales team motivation and performance with leaderboards and friendly competition.

#10 - Copper

Copper is the CRM built for teams that live inside Google Workspace. Its key selling point is its deep, native integration with Google’s offerings like Gmail, Google Calendar, and Google Drive. This means you can manage your entire sales process without ever having to leave your inbox. Copper automatically scrapes and organizes contacts, emails, and files, eliminating the tedious data entry process that plagues so many other CRMs.

If your team relies heavily on Google's suite of tools, Copper is one of the best sales CRMs out there today. It has been designed to be simple and visual. Another great feature is that it works in the background, allowing your team to focus on building relationships instead of giving time to the software.

Key Features And Advantages:

• Deep Google Workspace Integration: Works directly within Gmail, Calendar, and Drive for a seamless experience.
• Zero-Touch Data Entry: Automatically identifies and captures new contacts and conversation history from your inbox.
• Visual Pipeline Management: Track opportunities with a clear, kanban-style board directly in Gmail.
• Team Collaboration: Share contacts, emails, and files easily to keep everyone on the same page.
• Actionable Reporting: Get insights on everything from pipeline progress to team performance with easy-to-understand reports.

Now that you know the best sales CRMs in the market, make sure to check their features and evaluate their pros and cons to choose the right one. This step is vital for making an informed decision and integrating a solution that can have a positive impact on your business.