5 Best Shopify Loyalty Apps to Increase Repeat Purchases in 2025

For individuals who run a Shopify store, acquiring a new customer is vital. But boosting repeat purchases is even more important as the long-term success of any business depends on it. After all, repeat buyers tend to spend more. Moreover, it is easier for businesses to sell to repeat customers.

If you are interested in knowing how to increase repeat purchases on Shopify, you have come to the right place. With the availability of customer retention tools, it is now easier to get people to buy from your online store again. But, given the wide range of tools available in the market, choosing the right one can be tricky. Hence, in this article, we’ll be listing down some of the best Shopify loyalty apps 2025 that can boost repeat purchases and drive sales. You can evaluate their features and use cases and decide which one is best suited to your requirements. 

That said, before diving into the list of top loyalty apps for Shopify, let us understand these applications in detail. 

Before understanding the meaning of a Shopify loyalty app, it is important to know what a Shopify loyalty program is.  A Shopify rewards or loyalty program refers to a system based on incentives that businesses can leverage to encourage existing customers to make more purchases and stay loyal to their Shopify store. The rewards offered by such a program include freebies, discounts, or points for every purchase made by a customer. Organizations can customize the rewards on the basis of their customers’ requirements. This, in turn, allows them to offer a tailored shopping experience. 

A Shopify loyalty app, like the Yotpo loyalty app for Shopify, serves as a useful tool that enables business owners to develop as well as manage reward or loyalty programs explained above. Precisely, these apps help in rewarding a customer once they take specific actions, for example, referrals and purchases. The main objective of using any of the best Shopify loyalty apps 2025 is to enhance the customer retention rate, increase sales, and improve customer engagement. 

It is important to note that while a Shopify rewards program is crucial to retain customers and boost repeat purchases, collecting reviews with a Shopify reviews app is also important. After all, these reviews can help build trust, which plays a vital role in boosting customer loyalty.  

In this section, let us look at the 5 best loyalty apps for Shopify in 2025.

#1 - The Yotpo Loyalty App for Shopify

This retention marketing application helps ecommerce companies enhance the customer lifetime value or CLV via customized customer loyalty programs, VIP tier programs, and referrals. Entrepreneurs can set up this app easily on Shopify to boost repeat purchases. Besides easy integration, this app comes with the following key features: 

• It enables customers to redeem their points at checkout directly by utilizing an entirely customizable interface. 
• This app comes with pre-built campaigns, for example, reviews, purchases, and birthdays. One can utilize them to improve engagement. 
• This application allows organizations to monitor referral performance, program effectiveness, and customer segments with scheduling tools and in-depth analytics. 
• Also, one can easily integrate other Shopify apps, for example, Recharge and Klaviyo, with this application. 

#2 - Smile.io Loyalty Program

This is a reliable app that assists e-commerce companies in improving customer retention, customer lifetime value or CLV, and repeat purchases. With this app, entrepreneurs can develop a Shopify rewards program with referrals, points, VIP programs, and Shopify memberships on the basis of the customer journey and their store’s branding. 

Some of the key features of Smile.io are as follows: 

• One can customize the app according to their requirements. 
• It allows for establishing a hassle-free omnichannel experience via its point-of-sale support 
• With this app, it is possible to track key performance metrics and optimize the Shopify loyalty strategy based on those figures. 

#3 - LoyaltyLion Rewards

This application on Shopify can help meet the complicated demands of any scaling brand. It can help ensure that a business’s loyalty program boosts customer retention by offering the following benefits:

• It allows entrepreneurs to integrate their program into the site with a tailored loyalty page.
• The app helps in incentivizing enrollments and securing second purchases via the use of loyalty points.
• LoyaltyLion can play a key role in driving positive behaviors and program engagement via loyalty emails and loyalty notifications. 
• It can offer key data-backed insights that can help companies spot and address churn risk. 

#4 - Rivo Loyalty App

This fully customizable referrals and loyalty program can offer a great customer experience by allowing the use of customizable widgets, integrations with various applications, and a mobile-optimized experience. Indeed, a Shopify merchant is able to develop personalized loyalty pages using flexible design options, reward modules, and custom CSS offered by this loyalty app for Shopify. 

Besides the customized page builder feature, let us look at some characteristics that make it one of the best Shopify loyalty apps 2025.

• One can integrate a referral program into this app, which can play a key role in increasing growth through word-of-mouth marketing.
• With this app, merchants on Shopify can provide segmented discounts in the checkout flow directly. Also, the application allows one to set up VIP tiers, points, and cashback. 
• In addition, this app can provide reports to track real-time performance. Also, it offers fraud protection via its built-in feature, which maintains the integrity of a Shopify rewards program.

#5 - Growave Loyalty Suite

The Growave Loyalty Suite combines tools with loyalty features for improved sales, conversions, and customer engagement. This app can even assist in accumulating user reviews and sending requests to the users who are satisfied. One can also send reminders for point expiration to ensure that visitors utilize the bonuses and become loyal clients. 

Some more key features that make this app a popular tool for Shopify merchants are as follows: 

• Personalization And VIP Tiers: Individuals can retain their top customers via perks, targeted experiences, and VIP tiers by utilizing smart segmentation.
• POS Integration And Unified Dashboard: Shopify merchants are able to manage everything from a single dashboard using QR-based rewards and built-in point-of-sale tools for any in-store purchase.

Integrating any of the best Shopify Loyalty apps 2025 should be a hassle-free process, and to ensure that it is vital to factor in some technical aspects. Let us take a look at them. 

• Before integration, it is vital to check whether the Shopify app is compatible with the version of your store’s current theme. 
• It is important to check if an app offers Application Programming Interface or API access. 
• Merchants need to follow the instructions provided by the developer of the application to ensure the seamless installation of the app. 
• When setting up the app, companies must take the necessary measures to make sure that real-time data monitoring is on.
• Merchants must ensure that their dashboard is mobile-optimized. Also, it is vital to make sure to have an easy-to-use rewards interface. 

Let us look at some of the key reasons why the Shopify loyalty apps 2025 are growing in popularity.

#1 - Drive Repeat Purchases

These loyalty applications increase repeat purchases and customer retention by offering rewards to people who engage with the online store. These rewards play a key role in creating a sense of value. Note that engagement can be in the form of different actions, for example, referrals and purchases. The rewards encourage the customers to come back so that they can get discounts and redeem points. 

#2 - Offer Personalized Rewards

With such apps, merchants can provide customized rewards through the use of purchase history, engagement patterns, and customer data. Note that many such apps segment customers and customize rewards on the basis of certain factors, for example, product preferences and overall spending. 

#3 - Simplify Shopify Integration

The best Shopify loyalty apps 2025 offer straightforward integration with the Shopify store, allowing users to install the app with just a few clicks. The majority of these apps sync with the products offered and customer-related data automatically. 

#4 - Reduce Customer Churn

These apps minimize customer churn by incentivizing customers to remain engaged with the Shopify store. Such incentives may include customized offers, tier-based perks, and discounts, which significantly help in building a better emotional connection. 

#5 - Boost Advocacy and Social Proof

The Shopify loyalty apps have review and loyalty features, which are contributing significantly to their growing popularity. When customers engage with a Shopify store through any form of action and share the activity on any social media platform, it serves as social proof that people rely on the organization.  This builds trust and makes people purchase more, which, in turn, gives customer advocacy a boost.

Keeping customers engaged with your online store is not complicated anymore. With the best Shopify loyalty apps 2025, brands can provide customized rewards and form long-standing customer relationships. That said, one must ensure to check the pros and cons of these tools to pick the ones that are in line with their requirements.