Affiliate Marketer

Updated on March 19, 2024
Article byKhalid Ahmed
Edited byKhalid Ahmed
Reviewed byDheeraj Vaidya, CFA, FRM

What Is An Affiliate Marketer?

An affiliate marketer is an independent marketer who partners with businesses to promote their goods instead of producing those goods. They commission every sale without worrying about customer service or inventory management. It is the best supplementary income for those with a huge audience on social media, blog posts, or video streaming channels.

Affiliate Marketer

You are free to use this image on your website, templates, etc, Please provide us with an attribution linkHow to Provide Attribution?Article Link to be Hyperlinked
For eg:
Source: Affiliate Marketer (

They get an opportunity to use their marketing skills to build a profitable business. They work with companies on a contractual basis without being full-time employees. Hence, they earn commissions on every product sold through their links, website, or social media platforms. They usually promote those goods and companies with niche categories and high selling rates.

Key Takeaways

  • An affiliate marketer means marketing personnel working with firms to sell niche products on a contractual basis to earn huge commissions for the products they sell.
  • It allows an inexperienced, not-so-educated person to start a profitable affiliate business without spending a dime on office, staff, or costly software.
  • An affiliate marketer finds the target audience, and niche products, evaluates the market demand, knows the rivals, uses marketing tools and publishes on all social media platforms for maximum sales.
  • On average, an American marketer earns a median commission of $51700 through affiliate marketing with the benefits of low cost, zero investment, and free marketing & selling of products online procured from businesses.

Affiliate Marketer Explained

Affiliate markets are performance and sales-based marketing professionals promoting the products and services of their partner brands and firms using online platforms on a contractual basis to earn a hefty commission. They have a huge fan following whom they influence with their marketing skills into buying their promoted goods. Moreover, anyone with a knack for marketing can start it as a side business that gets scaled into large businesses.

In short, it is endorsing a product or service by writing about it on a blog, social networking site, or website. In addition, the affiliate is compensated with a commission each time a consumer purchases using the unique link or code associated with their referral.

To be a successful online affiliate marketer, one needs to have good knowledge of internet-based marketing, handling of social media platforms, ability to build an audience and promote all kinds of stuff on these platforms. However, this career does not require any investment, special software, or full-time dedication, as one can do it part-time too. The products and companies for which an affiliate marker works give a unique name, like an amazon affiliate marketer.

Although it predates the internet, it became a billion-dollar industry in the world of digital marketing due to cookies and analytics. For example, an organization operating an affiliate marketing campaign can monitor the links that generate leads and further determine how many results in sales are using internal analytics.

Financial Modeling & Valuation Courses Bundle (25+ Hours Video Series)

–>> If you want to learn Financial Modeling & Valuation professionally , then do check this ​Financial Modeling & Valuation Course Bundle​ (25+ hours of video tutorials with step by step McDonald’s Financial Model). Unlock the art of financial modeling and valuation with a comprehensive course covering McDonald’s forecast methodologies, advanced valuation techniques, and financial statements.


Further, their tasks and responsibilities include:

  • Discuss marketing objectives with partner businesses and firms.
  • Networking with audiences, companies, and other colleagues.
  • Creating a promotional strategy to fulfill the client’s objective.
  • Creating a strategy to increase the traffic of their partner retailer websites.
  • Assessing the traffic data of partner sites.
  • Adjusting marketing methods as per consumer trends.
  • Applying various techniques of advertisement and campaigns.
  • Taking new services and products to the target audience.
  • Developing innovative, attractive social media campaigns to promote goods and services.
  • Maintaining and improving social media campaigns to increase both self and partner companies’ reach, sales, and profitability.

Skills Required

Moreover, an affiliate marketer job requires the following skills to succeed in affiliate marketing:

  • Good communication skills.
  • Good know-how of marketing tools and techniques.
  • Data and traffic analysis.
  • SEO optimization.
  • Using appropriate keywords.
  • Strategic and logical thinking.
  • Good interpersonal skills.

How To Become An Affiliate Marketer?

To become an affiliate marketer, one needs to know the starting point. To enter any alliance with any business for affiliate marketing, one needs to have a strong base of credible marketing work. Therefore, to build an online audience, one has to find the right niche of products to market. Hence, the major steps to get taken for developing a rock-solid base as an affiliate marketer are the following:

#1 – Determining The Target Audience

The first step is to find the target audience for which one would market products, make content, and try to sell the products. It becomes key to successful affiliate marketing as trying to influence the general audience never works as an affiliate marketer.

#2 – Choosing The Niche Of The Right Product

After choosing the target, one has to choose the product niche for which one has to create content for marketing or try to sell the products. Marketing any product becomes easier if the niche has yet to be decided. Hence, one must assess oneself to find the best niche to advocate for the product. One should remember that affiliate marketing can be profitable only if the niche gets decided depending on the profit motive.

#3 – Then Evaluate The Products’ Market Demand

Another important component of being a successful affiliate marketer is deciding about the products in huge demand online. Selling or promoting unique or least selling products can never be a good marketing idea as these products need to impact people positively and have got bought many times.

The best tool for finding a high-demand product would be to use Google Trends to know which product has been in demand and searched the most by people on google. The ultimate aim of being an affiliate marketer is to sell as many products as possible, which can happen when high-selling and most-searched item gets marketed.

#4 – Analyzing The Rivals And Competition

It is quite important to sell those products which have less competition but have high demand by customers. One can use tools like Ubersuggest and Clickbank that helps know the competition in selling any product. After ascertaining that a specific product has less competition and high demand, one can start marketing.

#5 – Researching All Available Affiliate Programs

The next step would be to find the best affiliate program for the chosen product niche for the targeted audience. The right affiliate program bridges finding profitable partnerships and building a successful affiliate marketing career.

#6 – Picking Up The Correct Methodology For Marketing

The right methods for affiliate marketing form another important aspect of this career. In this regard, one has two options – creating marketplaces or blogs and using paid ads across various online platforms.

#7 – Creating The Best Marketing Content

Everybody knows that content remains the king of every marketing technique as the whole internet stands on content. Without premium and top-notch content, audiences are not drawn to the product. The best way to create the best content goes through – writing product reviews of various brands, creating the best understandable product guide, and writing catchy and attractive blog posts. All these methods require great efforts to come out as excellent content. But, if done well, these methods can be the best way to earn income and stand out as an affiliate marketer.

#8 – Publishing The Content To The Best Platforms For A Wider Reach

Nowadays, people need more time to read any content out of short time and availability of visual content like video posts, YouTube and Tok-Tok. Hence, choosing the medium of a platform to publish one’s content greatly impacts the reach and performance of content. For example, even a well-written product review, blog post, and guide can have video content to augment the non-reading audience and increase the readers and audience. Then, one can be sure of a high probability of product marketing and sales as an affiliate marketer.


Affiliate marketers do earn a salary as they remain self-employed. Hence, their average annual income in the US has got listed below:

Average affiliate marketer – $59060

Low-level affiliate marker – $38000

Top-level affiliate marketer- $71K

Thus, according to Glassdoor, an affiliate marketer makes an average yearly pay of $59,060. With “extra pay” choices like cash bonuses, commissions, tips, or profit sharing, it goes from $58K to $158K.


Although affiliate marketing is fraught with difficulty in selling products to no earnings for a considerable time. But it does offer some benefits to the marker, as listed below:

  • The highest amount of commission one gets on selling a product.
  • Affordable business opportunity.
  • No specialized degree, certificate, experience, or education level is required.
  • It can help get extra income besides earning from main employment.
  • Flexibility and independence in working.
  • There is no requirement to buy costly marketing kits or guides or pay fees.
  • Marketers could use any platform for affiliate marketing.
  • No requirement for staff.
  • No need to stock physical products.
  • No requirement for a warehouse.
  • No requirement to buy expensive CRM software
  • They can do it from anywhere without needing an office.

All these points make affiliate marketing an attractive, lucrative, and profitable business option for making money as an affiliate marketer.

Frequently Asked Questions (FAQs)

1. How to be an affiliate marketer?

One can become an affiliate marketer by associating themselves with affiliate companies on a contractual basis to sell their goods & services to earn a commission.

2. How much does an affiliate marketer make?

It depends on the marketing strategy and social influencing ability to fetch them around fifty-two thousand dollars annually.

3. Can you make money as an affiliate marketer?

Yes, one can make money using affiliate marketing, but with great difficulty, as the competition has grown fierce and everybody buys products after comparing and researching online.

4. How to become an affiliate marketer for amazon?

To become an amazon affiliate, one has to sign up for its affiliate program on the Amazon Central website and start promoting products listed on its website using all the techniques discussed in this article.

This article has been a guide to what is an Affiliate Marketer. Here, we explain it in detail with its responsibilities, skills required, salary, and benefits. You may also find some useful articles here –

Reader Interactions

Leave a Reply

Your email address will not be published. Required fields are marked *