What is Distribution Cost?
Distribution cost is the sum total of all those expenses which are incurred by the producer of a product in order to make possible the delivery of the product from its location to the location of the end customer. Thus, for a manufacturer, it includes all those expenses which are incurred to make possible the delivery of the product from its production site to the customer’s location, whether retailer, wholesaler or the final customer.
Explanation
An item is manufactured at the production site, say factory and are then kept at the warehouse for their distribution to the potential customers afterward. In order to deliver the product from the warehouse to the customer’s location, the producer may be incurring a number of expenses, including but not limited to shipping costs. Thus, it includes all those expenses which are necessarily incurred for making the delivery to the customer. The same is usually recovered from the customer by way of including the same in the per-unit price of the product.
Distribution Cost Examples
#1 – Freight Cost
Freight Cost refers to the transportation expenses which are incurred for transferring the product from the manufacturer’s location to the customer’s location. It can either be incurred by the customer itself or maybe first incurred by the manufacturer and then recovered from the customer by way of including the same in the price of the product.
#2 – Storage Cost
The products once manufactured are kept for storage at the warehouse, until they are sold to the customer. A manufacturer incurs expenses in relation to the storage of the products in the warehouse such as warehouse rent, which forms part of distribution cost.
#3 – Product Handling Cost
It includes costs related to the maintenance of the products kept at the warehouse. It will include all those expenses which are incurred to maintain the quality of the product and to keep them in good condition.
#4 – Direct Selling Expenses
A manufacturer may incur expenses directly in relation to selling the product or in order to attract customers to buy the products. Examples of such expenses include a salary of marketing personnel (only who are involved in targeting customer sales), training costs, office expenses necessary for sales, etc.
#5 – Advertisement Expenses
Advertisement expenses also form part of the distribution costs. Such cost helps a manufacturer especially to develop its presence in new areas. Examples may include amounts spent on advertisements done by way of hoardings, newspapers, media channels and so on.
#6 – Managerial Personnel Cost
Apart from these costs, this may also include other expenses such as cost of managerial personnel involved in warehouse management, packaging cost, and so on.
Benefits of Distribution Cost
- When a manufacturer develops an efficient distribution system, it enables it to obtain a competitive edge over others. This is because such a manufacturer will be able to fulfill its delivery commitment to its customers in time and much quicker.
- The quality of the products is improved by incurring costs such as packaging costs, quality control costs, and so on.
- The customers can take advantage of better-quality products and the manufacturer enjoys goodwill.
- The trust of customers is increased when distribution costs such as transportation costs are directly met by the manufacturer itself.
Importance
The costs that are incurred over the distribution network of a manufacturer helps it in its customer building and customer management. It is so because the costs will keep the products look presentable and thereby enhance sales. Also, there are several distribution networks one may follow which will help in the quicker and smooth delivery of the products. If a company engages a proper distribution network it also helps it to target specific audiences and mass audiences.
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