Employee Engagement

Updated on April 12, 2024
Article byKosha Mehta
Edited byKosha Mehta
Reviewed byDheeraj Vaidya, CFA, FRM

What Is Employee Engagement?

Employee Engagement is the degree to which workers have a strong mental and emotional connection to the organization they work for, the teams they are a part of, and the work that they perform.

Employee Engagement

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The amount of an employee’s dedication and connection to a business is what’s meant to be referred to when using the phrase “employee engagement.” High levels of engagement facilitate the retention of talent, the cultivation of consumer loyalty, and the improvement of organizational performance and shareholder value.

Key Takeaways

  • Employee engagement is a term used to define the degree to which an employee is enthusiastic and dedicated toward their job.
  • Given its correlations with job satisfaction and overall morale among workers, employee engagement may be an extremely important factor in the success of a business.
  • Engaged employees have a greater chance of being productive and achieving better.
  • Employers may encourage employee participation by maintaining open lines of communication, providing incentives, and hosting discussions about professional development opportunities.

Employee Engagement Explained

Employee engagement is an important factor in determining a firm’s success. The amount of passion and devotion an employee feels toward their job is referred to as their “employee engagement,” and it is a notion that comes from the field of human resources (HR).

Employees engaged in their job and the organization’s success care about both, and they sense that their contributions make a difference. Engaged worker is motivated by factors other than monetary gain; they may even believe that their happiness is directly proportional to their level of productivity and, as a result, essential to their organization’s progress.

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Let us look at the components of employee engagement:

#1 Leadership

leadership will be one of the most important factors determining employee engagement. When there is a poor manager on the job, there is a greatly increased likelihood that employees will not feel interested, motivated, or included in their work. A responsible and experienced leader will cultivate a healthy and meaningful relationship with the team, motivate them, support their ideas, establish a culture of responsibility, and encourage open communication.

#2 – Accolades and acknowledgments of merit

When a company appreciates its employees’ efforts, they are driven to work more and accomplish more. Similarly, rewarding teams is an effective way to foster collaboration and improve teamwork. Therefore, if a firm wants the staff to be interested in their work, they should begin by developing a recognition program that reflects the firm’s culture, beliefs, and values.

It can be anything, from “Employee of the Month” awards to a straightforward gift card that reads “Thank you for your contribution” or even free drinks after work. Of course, demonstrating to staff that their efforts are acknowledged and appreciated is the most important thing.

#3 – Advancement in one’s profession

Imagine that a company is an airplane and that employees are the engines that keep the plane in the air. In addition, the engines of every aircraft require consistent maintenance; otherwise, they would deteriorate much more quickly than they should. To put it another way, if workers believe that their employer is not making any efforts to assist in their professional development, then their level of productivity will suffer. The end effect is disengaged workers who are simply biding their time till they can quit their jobs.


Let us look at the types of employee engagement:

#1 Cognitive Engagement

Cognitive engagement is the degree to which workers concentrate on their jobs. When an employee is cognitively engaged, they can concentrate on their task despite distractions and other disruptions.

This form of engagement is associated with how a person views one’s job and the firm. Cognitively engaged employees are on board with the business’s purpose, goals, and objectives and are mindful of what they must do to assist the firm in accomplishing its objectives. In addition, this form of participation necessitates an in-depth grasp of the organization’s mission and cultural acceptance.

#2 Emotional Engagement

Emotions are intrinsically linked to involvement. Emotions may impact and be influenced by employees’ commitment to their employers, their sense of worth, and the significance of their contributions. Emotional involvement relates to employees’ feelings about their organization, coworkers, and management. It is impacted by the employee’s “moment-to-moment” work experience.

The level to which a person is engaged in their work is determined by their attitudes about their job, duties, coworkers, management, and organization. Emotionally engaged employees have good thoughts about their jobs and will transfer those emotions and feelings into their work.

Emotionally engaged employees are more committed to their employer and more likely to enjoy job satisfaction. A high degree of emotional involvement can also contribute to a healthy work atmosphere in which other employees find it easier to engage with their work.

#3 Physical Activity

Physical involvement includes the employee’s attitude toward their work, participation in work activities, and physical and mental exertion while executing their duties. These actions reflect their commitment to their position. Physically engaged employees are enthusiastic about their work and have an improvement mentality. Additionally, physically active individuals may be more inclined to pursue opportunities for learning and growth.

Physical activity is associated with physical (and mental) health. Employees’ perception that their managers think about them and are involved in their health and well-being is one of the most influential factors in employee engagement. When employees feel appreciated, they are more likely to be engaged and to believe that their bosses support them. When employees are psychologically and physically well, they will be more physically engaged at work.


An employee engagement model is a guide to workplace productivity and happiness. Each approach uses organizational psychology to help firms create an employee engagement strategy.

#1 Zinger model

The Zinger model of employee engagement emphasizes the ten critical steps managers must take before employees can be considered engaged. The management consultant David Zinger is responsible for developing the next employee engagement paradigm, which bears his name. His concept emphasizes the significance of employees’ ties to one another, to the firm, to consumers, to their larger community, and employees’ performance levels in the workplace.

The Zinger employee engagement theory may be represented mentally as a pyramid that is made up of 10 different blocks. The structure’s cornerstone comprises four employees who need to be grouped and referred to as “the essentials.” These requirements include the need for purpose in one’s work, improved well-being, enlivened vitality, and leveraged strengths. This fundamental pillar guarantees that workers are cared for and motivated by providing them with meaningful employment and chances to demonstrate their skills. This also ensures that they are cared for.

The “uniting the firm” row has three blocks in it. This row is the second row. At this stage, focus on cultivating relationships, gaining recognition, and becoming a master of moments. Again, the objective is to develop relationships and allow workers to be present and involved in their work. The next row is labeled “raising performance,” and it has two different blocks: “maximizing performance” and “path progress.”

When put together, these three rows make up the fundamental aspects of employee engagement and serve as the basis for the top block, which outlines the ultimate objective of the endeavor to achieve outcomes.

#2 Deloitte Model

One of the Big Four accounting companies in the world, Deloitte Touche Tohmatsu Limited, is responsible for the development and widespread adoption of the Deloitte model. The capacity of Deloitte, which employs more than 330,000 people worldwide, to maintain the engagement of its teams has enormous ramifications for the company. As a result, the business spent two years researching to build its employee engagement philosophy, which aims to make its workplace “irresistible.”

Extensive staff interviews were used as a basis for the development of the Deloitte model. According to the findings of their study, the fundamental components that make up the bedrock of employee engagement are as follows: meaningful work, hands-on management, a great work environment, the opportunity for progress, and confidence in leadership.

The model lays forth, for each component, a set of important techniques and behaviors that, when taken together, comprise the twenty deciding variables that contribute to employee engagement inside a business. One guiding concept emphasizing simplicity is the glue that holds all these components together. Deloitte’s components of engagement: Meaningful work, hands-on management, a good place to work, a chance to grow, and a leader one can trust.

#3 AON Hewitt

Most approaches for employee engagement start with the premise that employees’ participation is critical to an organization’s success. However, the AON Hewitt approach goes one step further than this by overtly including this relationship into their paradigm via the idea of engagement outcomes.

The model suggests that firms should strive towards the following three goals regarding employee engagement:

  1. Say: Engaged employees become ambassadors for the organization.” Their confidence shines through in everything they have to say about the firm. Irrespective of whether they are speaking publicly or privately.
  2. Stay: Employee turnover is a crucial measure of the level of engagement an organization fosters in its workforce and is incredibly costly for any corporation. Employees who stay with a firm for an extended period develop connections with the company that goes beyond the financial transaction of earning a salary.
  3. Strive: When employees are engaged, they feel involved in the organization and prioritize going above and beyond for the firm for which they work.


Let us look at the examples of employee engagement:

Example #1

An article published by Employee benefits focuses on survey questions that may be used to gauge employee engagement. They have used key parameters like relationship with their management, feedback, personal development, relationship with their team, employee well-being, and employee satisfaction and engagement.

Employee advocacy, recognition, job happiness, the mission and vision of the company they work for, and so forth. It also indicates that questions centered on personal growth could be more appropriate to send out once every three months simultaneously, as it’s good to ask questions investigating employees’ mental wellness once every month.

Example #2

According to an article by People Matters, providing employees with opportunities for intrinsic incentives is critical to fostering employee engagement. Employee engagement and intrinsic rewards focus on how people feel at work. It includes how emotionally connected they are with their coworkers and leaders. Also, what their growth trajectory looks like, whether or not they feel invested in the company, whether or not they feel empowered, and most importantly, whether or not they feel like they belong at the company.

Intrinsic rewards may not appear simple to achieve, but it is extremely important and feasible for businesses to focus on these rewards. This is because intrinsic rewards are fundamental to a firm’s culture, in contrast to the financial benefits that other opportunities can surpass.

Best Practices

  • Embrace several forms of customizable employment.
  • Develop and oversee the curation of enjoyable “micro-moments” for staff.
  • Regular and heartfelt expressions of gratitude to staff members are always appreciated.
  • Share with the workforce how their efforts fit into the greater scheme.
  • Recognize and capitalize on the talents of personnel.
  • Instead of using pay ranges, base compensation on the amount contributed.
  • Invest time and effort into building a robust experience for new company users.
  • Develop a distinct and compelling value proposition for the company that will resonate with employees.
  • Create a map of the employee experience and become familiar with staff pain issues
  • Interview those leaving as well as those remaining.

Importance & Challenges

Let us look at the pros and cons of employee engagement:

#1 Importance

  • Companies that put in the effort to increase employee engagement typically enjoy greater financial success than competitors that do not.
  • Employees more involved in their job are more likely to work long hours. They produce better results, both of which can eventually contribute to increased profits.
  • In addition, increased levels of employee engagement lead to better employee retention. This is because engaged employees feel less of a need to explore other employment opportunities.
  • Having a robust culture at a company might be one of the easiest ways to boost employee engagement and make the business more successful.
  • People that are invested in their jobs approach their work with the seriousness it deserves. They have a deep commitment to their work and a strong desire to achieve excellence.

#2 Challenges

  • Determining the optimum amount of policies, protocols, and guidelines an employee has to adhere to is difficult. When there are an excessive number of them, it will have a detrimental influence on staff engagement.
  • Managers and supervisors on the front lines who struggle to communicate effectively
  • Absence of face-to-face interactions. Meetings are an absolute must for managers to know their workers on a personal level and address their needs.
  • In addition, a lack of openness is a barrier to employee involvement. It can be detrimental to the trust that exists between employees and management.

Employee Engagement vs Employee Satisfaction

  • Employee engagement comes when employees are dedicated to helping their organizations accomplish their objectives. Employee satisfaction is when employees enjoy their job but are not necessarily engaged in them.
  • While engaged workers are content with their occupations, satisfied workers are not always engaged.
  • Engaged workers are driven to go to work daily. They do all in their capacity to contribute to the success of their organizations. But consider the worker who gets to arrive early and depart late without making many contributions or exerting much effort.
  • When staff is engaged and satisfied with their employment, they always consider ways to improve their organization. While pleased workers may perform their duties well, they will never go more and above.

Employee Engagement vs Employee Experience

  • Employee experience is an approach to an organization that considers how employees see, hear, believe, and feel about work. In contrast, employee engagement refers to employees’ emotional commitment to their job, the organization, and its objectives.
  • ‘Experience’ is the stimulus from a company (i.e., what workers see, listen to, and feel daily). At the same time, ‘engagement’ is how staff feel.
  • Employee engagement is the desired outcome, whereas employee experience is the method of achieving this objective.
  • Employee experience broadens the scope of employee engagement to include all touchpoints throughout the employee’s lifetime.

Frequently Asked Questions (FAQs)

1. How to improve employee engagement?

Employee engagement may be increased through various strategies, including job redesign, empowering employees, and assisting workers in their search for meaning. Develop self-assurance, Give regular comments, and promote personal development and academic progress. Employees should be supported thoroughly, gamification should be used in the workplace, employees should be recognized and compensated, and one should develop a deeper familiarity with their workforce.

2. How employee engagement is measured?

1. Use an employee engagement survey 2. Hold personal meetings 3. Engage in communication in more intimate settings. 4. Hold gatherings in the form of town halls. Carry out post-employment interviews. Carry out interviews titled “remain.”

3. What are employee engagement surveys?

Employee engagement surveys are described as questionnaires that are provided in numerous formats to determine the existing levels of engagement of the staff, the bottlenecks in the company’s existing engagement activities, and the efficacy of the ongoing engagement initiatives.

This has been a guide to what is Employee Engagement. Here, we explain its components, types, models, examples, importance, and best practices. You can learn more about finance from the following articles –

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