EBITDA Margin is the operating profitability ratio which is helpful to all stakeholders of the company to get clear picture of operating profitability and its cash flow position and is calculated by dividing the earnings before interest, taxes, depreciation, and amortization (EBITDA) of the company by its net revenue.

What is EBITDA Margin?

EBITDA Margin calculates how much of the EBITDA (earnings before interest depreciation and amortization) is generated as a percentage of Sales.  EBITDA is found after deducting operating expenses (like Cost of Goods Sold, Selling General and Admin Costs, etc.) from the Total Sales. However, please note that it should exclude any depreciation and amortization.

We note from the above graph of Facebook, Apple, and Google.

  • Facebook’s margin is currently around 52% and has been consistently higher than Apple and Google. It implies that 48% of the revenue is operating expenses.
  • Apple’s Margin has been mostly in the range of 30-35%
  • Google’s margin has been in the range of 30%-32% historically; however, in its most recent quarter, it reported a lower EBITDA Margin of 19.46%.

EBITDA Margin Formula

EBITDA = Operating Income (EBIT) + Depreciation + Amortization

To Calculate EBITDA Ratio, you can use the below formula

EBITDA Margin = EBITDA/Net Sales

When we drill down:

  • EBI = Earnings Before Interest Expense
  • T    = Taxes
  • D   = Depreciation
  • A   = Amortization

Starbucks Example

Let us see the EBITDA Margin calculationThe EBITDA Margin CalculationEBITDA Margin is an operating profitability ratio that helps all stakeholders of the company get a clear picture of the company's operating profitability and cash flow position. It is calculated by dividing the company's earnings before interest, taxes, depreciation, and amortization (EBITDA) by its net revenue. EBITDA Margin = EBITDA / Net Salesread more of Starbucks.

Below is the Income Statement snapshot of Starbucks Corp. We note that Earnings Before Interest Taxes Depreciation and Amortization is not directly provided in the income statement.

EBITDA Margin Example Starbucks

Source: Starbucks SEC Filings


  • EBITDA (2017) = EBIT (2017) + Depreciation and Amortization (2017)  = $4,134.7 + $1,011.4 = $5,146.1 million
  • EBITDA Margin Formula (2017) = EBITDA (2017) / Sales (2017) = 5146.1/22,386.8 = 22.98%


  • EBITDA (2016) = EBIT (2016) + Depreciation and Amortization (2016)  = $4,171.9 + $980.8 = $ 5,152.7 million
  • EBITDA Margin Formula (2016) = 5,152.7/21,315.9 = 24.17%


  • EBITDA (2015) = EBIT (2015) + Depreciation and Amortization (2015)  = $3,601.0 + $893.9 = $ 4,494.9 million
  • EBITDA Margin Formula (2015) = 4,494.9/19,162.7 = 23.45%

Colgate Example

Let us take another example of EBITDA Margin calculation

In Colgate’s Income statement, we are provided with the Operating Profit numbers i.e., EBIT. However, we are not provided with Depreciation and Amortization costsAmortization CostsAmortization of Intangible Assets refers to the method by which the cost of the company's various intangible assets (such as trademarks, goodwill, and patents) is expensed over a specific time period. This time frame is typically the expected life of the asset.read more as a separate line item. It is because depreciation and amortization is included in the cost of salesCost Of SalesThe cost of goods sold (COGS) is the cumulative total of direct costs incurred for the goods or services sold, including direct expenses like raw material, direct labour cost and other direct costs. However, it excludes all the indirect expenses incurred by the company.read more and Selling admin and General Expenses.

Colgate EBITDA Margin

source: Colgate SEC Filings

Therefore, we need to move to the cash flow statementsThe Cash Flow StatementsStatement of Cash flow is a statement in financial accounting which reports the details about the cash generated and the cash outflow of the company during a particular accounting period under consideration from the different activities i.e., operating activities, investing activities and financing activities.read more to identify the Depreciation and Amortization figures, which we can add back to EBIT to find EBITDA.

Colgate EBITDA Margin 2

source: Colgate SEC Filings

EBITDA = EBIT + Depreciation and Amortization

  • EBITDA (2017) = 3589 + 475 = $4064 million
  • EBITDA Margin (2017) = 4064 / 15454 = 26.3%
  • EBITDA (2016) = 3837 + 443 = $4280 million
  • EBITDA Margin (2016) = 4280 / 15195 = 28.2%

Why is EBITDA Margin important?

#1 – Considered to be Cash Operating Profit Margin

#2 – Removes Non-Operating Effects

# – Alternative to Net Profit Margin


#1 – Window Dressing

Companies with low-profit margins may try to window dress their margin figures by highlighting EBITDA margin instead of Net Profit Margin.

#2 – EBITDA is a non-GAAP measure

Since EBITDA is a non-GAAP measure and is not regulated, some companies may use it to portray a rosy financial situation of the company.

 #3 – Can be incorrectly applied

This margin should not be used to compare companies with high debt capitalization as their interest expenses will be very high, and EBITDA margins will not capture the amount of debt. Also, if you compare two companies, one with low debt capitalization and the other one with high debt capitalization, the findings may not lead to the correct conclusions.

Industry EBITDA Margin

Apparel Industry

Below is the list of top companies in the Apparel Sector along with their margins

NameMargin (TTM)Market Cap ($ Million)
American Eagle Outfitters13.1%4464.8
Abercrombie & Fitch8.4%1639.9
Chico’s FAS9.9%1131.5
L Brands17.4%8895.5
Lululemon Athletica23.5%16468.1
Children’s Place11.4%2077.5
Ross Stores16.8%33685.3
TJX Companies13.0%60932.3
Urban Outfitters11.3%4872.1
  • Overall, we note that the margins are not too high in the apparel sector, ranging from 10-15% on average.
  • Lululemon Athletica has the highest margin in this group at 23.5%, while the lowest was that of Guess at 5.5%

Automobile Industry

Below is the list of top companies in the Apparel Sector along with their margins and Market Capitalization

NameMargin (TTM)Market Cap ($ million)
Ford Motor5.1%39538
Fiat Chrysler Automobiles10.8%33783
General Motors16.3%51667
Honda Motor Co12.0%53175
Toyota Motor14.9%192624
Tata Motors10.8%12904
  • We note that Tesla is unprofitable at the EBITDA Level and its margin is at -3.4%
  • Ferrari, on the other hand, is the most profitable with a margin of 32.4$
  • Other auto manufacturers have margin in the range of 10-15% on an average

Discount Stores

Below is the list of top companies in the Discount Stores along with their margins and Market Capitalization

NameMargin (TTM)Market Cap ($ million)
Big Lots7.4%1823
Burlington Stores11.4%10525
Costco Wholesale4.3%96984
Dollar General10.2%26296
Dollar Tree Stores11.7%21557
Ollie’s Bargain Outlet14.0%4330
  • We note that Walmart has the lowest Margin of 5.2% in this group
  • Ollie’s Bargain Outlet, on the other hand, has the highest Margin of 14.0%
  • In general (as expected), discounted stores operate at relatively lower margin levels as compared to the other sectors.

Oil & Gas

Below is the list of top companies in the Oil & Gas E&P along with their margins and Market Capitalization

NameMargin (TTM)Market Cap ($ million)
Diamond Offshore Drilling24.0%2544
Helmerich & Payne24.8%6656
Nabors Industries18.7%2366
Noble Corp25.9%1444
Ocean Rig UDW24.3%2536
Patterson-UTI Energy23.7%3683
Rowan Companies41.6%1736
  • We note that the Margins of these oil and gas companies is generally higher at an average of 25-30%.
  • Transocean is making losses with a Margin of -40.5%
  • Rowan Companies is the best in the lot with a Margin of 41.6%

EBITDA Margin Video

This article has been a guide to what is EBITDA Margin and its definition. Here we discuss the formula to calculate EBITDA along with industry examples of Starbucks and Colgate. Also, we see why this is important, along with its drawbacks. In addition, we look at the EBITDA margin of industries like discount stores, oil & gas companies, automobiles, and apparel companies. You can learn more about Ratio analysis here –