Swot Analysis Template

Updated on April 1, 2024
Article byWallstreetmojo Team
Edited byAnkush Jain
Reviewed byDheeraj Vaidya, CFA, FRM

Template for SWOT Analysis

The term SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. One can create a SWOT analysis with the help of Microsoft Excel to perform an in-depth analysis of strengths, weaknesses, opportunities, and threats. To do a SWOT analysis in a template, we need to collect all the possible information concerning the product or service under consideration for SWOT analysis.

Swot Analysis Template

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To create a template, we can make a table or grid to map strengths, weaknesses, opportunities, and threats. A premium or free SWOT analysis template is typically used when a company launches a new product in the market. It is useful for them to understand their standpoint in terms of the competition in the market and how they can trump over existing players.

SWOT Analysis Template Explained

The SWOT Analysis is a widely used tool to do a SWOT analysis of any project, product, and service of the company. It is easy to create, customize, or modify to input all the required details in the template. It provides various formatting options, and built-in functions in the spreadsheet templates can be used by the user to create a professional template.

As mentioned in the definition section, the four components are basic factors of your business and can be concerned with financial, technological capabilities,skills, etc. A SWOT analysis can be a general analysis to analyze various factors that make your business different from others and perform internal and external assessments of the business.

The SWOT analysis is of many kinds. It is a strategic planning tool used when a company launches a new product and service in the market. This template is divided into internal and external factors. Accordingly, strengths and weaknesses are internal, and opportunities and threats are external factors. To comprehensively understand the concept of SWOT analysis, we should dive deep into the components of the SWOT analysis template in detail in other sections.

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Let us understand the very purpose of using an online or Excel SWOT analysis template through the discussion below.

  • SWOT analysis is a strategic planning tool for organizations to assess their internal strengths and weaknesses and external opportunities and threats.
  • It is a vital tool in the decision-making process as it provides a detailed overview of factors influencing an organization’s performance and competitiveness.
  • The analysis helps identify internal strengths, such as unique capabilities, resources, or expertise, which can be leveraged for competitive advantage ans also highlights weaknesses, such as areas needing improvement or vulnerabilities that may hinder organizational success.
  • This analysis examines external opportunities, such as market trends, technological advancements, or potential partnerships, that could benefit the organization. It also assesses threats, such as competition, regulatory changes, or economic factors, that may pose risks to the organization’s viability.
  • It guides the development of strategies that capitalize on strengths, address weaknesses, exploit opportunities, and mitigate threats to achieve organizational objectives.


Let us understand each component within a free SWOT analysis template through the detailed explanation below.

#1 – Strengths

The strengths in the SWOT analysis are those attributes in the product which make the product stand above the other products and make the company perform better compared to peers in the same market. One can define the strengths by the various features and characters of the product and services.

#2 – Weakness

The weakness is those attributes in the product and service the company must focus upon. It could be disadvantages for the business and competitive advantages simultaneously. Weakness could be anything in which a particular product or service is lacking.

#3 – Opportunities

The opportunities are external factors that benefit the company or business to market the product or service. The opportunities are the potential areas where the product or service can perform better to make the business reap the same benefits. For instance, the business can have opportunities to supply a particular product that is demanded most because of those features or attributes that make it stand out from the crowd.

#4 – Threats

The threats are the external factors that do not benefit the business or company to market a product or service as the end-users will not require them. The threats could be those negative features, the presence of which will reduce the share of the product in the market. Threats are the various obstacles and constraints restricting the business from performing better and can adversely impact the company’s image in the market.

Why Business Use this Template?

The following are the reasons why businesses use this template extensively across the globe.

  • To answer the above question, we will discuss why the business does the SWOT analysis of any product and project. Before launching any product or starting any project, businesses or companies must perform a SWOT analysis of the same. Businesses may learn about the various strengths and weaknesses of the products and services they are launching through SWOT analysis. Even if they are planning to enter a new market to market their new product or service, one must perform a SWOT analysis to let them know the relative product or service position.
  • By performing a SWOT analysis, companies may learn about the core benefits of their product or service to the end-users compared to the competitors. Internal assessment of the internal factors will give information on the strengths and weaknesses of the product or service. It is said that a well-defined SWOT analysis will make the business perform better than its peers because it has already planned its activities and can make business decisions by considering the strengths and weaknesses of the product or service.
  • The SWOT analysis can help the senior management make significant decisions concerning entering a new market or launching a product or service in new countries by conducting external assessments of threats or opportunities by doing a general SWOT analysis of the business and product in particular. In doing so, management assesses the current performance to evaluate the potential future opportunities where a business should focus on gaining market share to increase the bottom line of the business.
  • Once the SWOT analysis’s various components are defined, we can create a table with columns of strengths, weaknesses, opportunities, and threats. Once the evaluation is done, we easily infer the conclusion about the strengths and weaknesses a business offers, as well as opportunities and threats.


Let us understand the importance of an online or Excel SWOT analysis template through the points below.

  • SWOT analysis provides a structured framework for organizations to assess internal strengths and weaknesses and external opportunities and threats, facilitating strategic planning processes.
  • It offers an in-depth assessment of both internal and external factors that may impact an organization’s performance, allowing for a holistic understanding of its competitive standpoint.
  • By identifying key strengths to leverage, weaknesses to address, opportunities to capitalize on, and threats to mitigate, SWOT analysis enhances the decision-making processes across all levels of the organization.
  • It helps organizations anticipate and prepare for potential risks and challenges by identifying threats in the external environment and weaknesses in internal operations.
  • SWOT analysis assists in aligning organizational resources, such as finances, personnel, and technology, with strategic priorities and objectives, maximizing efficiency and effectiveness.


Let us understand the advantages of a free SWOT analysis template through the discussion below.

  • SWOT analysis provides a structured approach to strategic planning, allowing organizations to assess their current position and devise strategies for future success.
  • It offers a detailed evaluation of internal strengths and weaknesses, as well as external opportunities and threats, allowing organizations to consider multiple factors in decision-making processes.
  • By identifying internal strengths, SWOT analysis helps organizations leverage their unique capabilities and resources to gain a competitive edge in the market.
  • SWOT analysis helps organizations anticipate potential risks and threats, allowing them to develop strategies to mitigate these risks and safeguard against potential challenges.
  • It provides decision-makers with valuable insights into the organization’s internal dynamics and external environment, enhancing the quality of the decision-making processes.


Despite the various advantages mentioned above and throughout the article, let us understand the disadvantages as well to understand the concept through the points below.

  • Free SWOT analysis templates may oversimplify complex issues, leading to a superficial understanding of organizational dynamics and strategic challenges.
  • Assessments of strengths, weaknesses, opportunities, and threats are often subjective and may vary depending on the perspectives of individuals involved in the analysis.
  • SWOT analysis may focus primarily on internal factors and immediate external factors, potentially overlooking long-term trends or macroeconomic shifts that could significantly impact the organization.
  • While SWOT analysis identifies factors affecting the organization, it may not always provide clear guidance on actionable steps or strategies to address identified issues or capitalize on opportunities.
  • SWOT analysis results may become quickly outdated as business environments evolve, requiring frequent reassessment to remain relevant and effective.

Recommended Articles

This article is a guide to the Swot Analysis Template. Here we explain its purpose, components, why businesses use it, importance, advantages & disadvantages. Also, you can download and use this template in Google Sheets, ODS, or CSV format.

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