Initial Public Offering (IPO)

Updated on April 4, 2024
Article byWallstreetmojo Team
Edited byWallstreetmojo Team
Reviewed byDheeraj Vaidya, CFA, FRM

Initial Public Offering Definition

An initial public offering (IPO) occurs when a private company makes its shares available to the general public for the first time. IPO is a means of raising capital for companies by allowing them to trade their shares on the stock exchange. Initial public offering stocks become a source of generating more visibility and credibility in the market.

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During an IPO, employees who have been loyal to the company for a significant period also benefit through stock options. However, there are some drawbacks, too. Firstly, it is an extremely costly affair to get a company listed on the exchange. Also, the existing owners may lose control over the direction of the businesses.

Key Takeaways

  • Initial public offering (IPO) is defined as the debut of a private company on the stock exchange by issuing its shares for the first time to the general public.
  • The shares are first issued in the primary market. Thereafter, they get listed in the secondary market which contains stock exchanges and over-the-counter (OTC) market. Once listed, the newly listed shares start trading amongst investors.
  • For holding an IPO, the company typically has to file the S-1 Registration Statement with the SEC in order to comply with the authority’s requirements.
  • It is a kind of exit strategy adopted by angel investors, venture capitalists, and other early-stage investors of a business to make high returns on their investment.
  • The general public makes gains from IPOs by acquiring shares at a low cost and selling them to other investors when the price rises.

Initial Public Offering Explained

The initial public offering helps startups and growing businesses in acquiring extensive capital from the market. A business can raise funds from relatives, angel investorsAngel InvestorsAngel investors refer to wealthy investors who supply capital to budding businesses in return for a portion of their equity. read more and venture capitalsVenture CapitalsVenture capital (VC) refers to a type of long-term finance extended to startups with high-growth potential to help them succeed exponentially. read more to only an extent. Besides, most of these sources invest intending to grab massive gains from appreciated share values when the startup goes public.

With an obligation to enable investors a fruitful return and to further expand themselves by raising funds from the most coveted source, businesses go public. A private company becomes public by offering its shares to the general public. However, there are many established companies such as State Farms, IKEA, etc., that remain private.

The Initial Public Offering model is desirable as it opens avenues for scalability with extensive funds. The process of IPO initially involves issuing shares in the primary marketPrimary MarketThe primary market is where debt-based, equity-based or any other asset-based securities are created, underwritten and sold off to investors. It is a part of the capital market where new securities are created and directly purchased by the more through the help of investment banks. After legal filings, marketing and price computing, the shares are finally allocated. In due time, they begin trading on the stock exchangeStock ExchangeStock exchange refers to a market that facilitates the buying and selling of listed securities such as public company stocks, exchange-traded funds, debt instruments, options, etc., as per the standard regulations and guidelines—for instance, NYSE and more in the secondary marketSecondary MarketA secondary market is a platform where investors can easily buy or sell securities once issued by the original issuer, be it a bank, corporation, or government entity. Also referred to as an aftermarket, it allows investors to trade securities freely without interference from those who issue more.

A company has to file an S-1 Registration Statement with the Securities and Exchange Commission (SEC) to issue the IPO as per the federal laws. In addition, it encompasses legal requirements to attain IPO eligibility. Also, post Initial Public Offering, stock exchanges hold distinct criteria to remain listed. For example, the NYSE requires the market value of post-IPO shares to be at least $40 million.

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Video Explaining of IPO (Initial Public Offering)



The IPO process is a complicated business. Usually, a company takes the services of an investment bank that first sells the company’s shares to certain investors in the primary market. Following which, the shares debut on a stock exchange and start trading amongst investors. Another route is direct listingDirect ListingDirect listing refers to the process by which privately held firms go public by selling their outstanding and existing shares to retail and institutional investors. Companies that want to list on stock exchanges do not need an underwriter, investment bank, or broker-dealer to help them through the procedure, and there are no lock-up more, when a company enlists itself on an exchange without an investment bank. Let us look at the step-by-step process of Initial Public Offering.

1. Deciding the reason behind the release of the IPO

At the initial stage, the company needs to ascertain the purpose of raising funds. Whether it is expansion, integration or diversification, the company should be clear.


2. Hiring an investment bank

The next step is to find an investment bank that can work as an underwriter for your IPO process. An underwriterUnderwriterThe underwriters take the financial risk of their client in return of a financial fee. Market Makers like financial institution and large banks ensure that there is enough amount of liquidity in the market by ensuring that enough trading volume is more helps the company fulfill financial and legal obligations. It also arrives at the company’s value, IPO price and sells the shares to the initial investors in the primary marketPrimary MarketThe primary market is where debt-based, equity-based or any other asset-based securities are created, underwritten and sold off to investors. It is a part of the capital market where new securities are created and directly purchased by the more. It is essential to select an investment bank that holds expertise and proven experience in conducting Initial Public Offers.

3. Underwriting Tasks

4. Conducting pre-IPO analyst research

5. Cost Computing

Throughout the process, the company has to keep a tab on its finances as going public takes a lot of capital. The company has to restrict the process within its means lest it offsets the gains from the initial public offering model.

6. Marketing, finalizing the IPO price and allocating shares


Each type of initial public offering stock has a distinct implication in terms of pricing, investor participation, and demand. Let us understand them through the detailed discussion below.

  • Fixed Price IPO: The issuing company and their underwriters discuss and set a fixed price for the shares before they are up for offering. The investors who are willing to subscribe to the IPO do so at the pre-decided price.
  • Book Building IPO: Initially, a price is not fixed. A price range is provided instead. Investors bid for these shares within the range and the final price is set based on the demand for the stock.
  • Over-Allotment (Green Shoe Option): This is the type of scenario where the underwriters allow the issuance of additional shares if the demand or subscription to the IPO exceeds their expectations. This stabilizes the price of the stock in the secondary market by covering excess demand.
  • Rights Issue: Existing shareholders are given the right to purchase additional shares of the said company before the IPO is open to the rest of the public. This makes sure that the existing shareholders have the opportunity to maintain their ownership stake in the company.
  • Employee IPOs: As the name suggests, it is reserved for the company’s employees, giving them the opportunity to purchase shares at a discounted price. This improves employee loyalty and makes sure the interests of the company and its employees are on the same page.


Let us take a look at some examples to elucidate the process of the initial public offering model.

Example #1 – Facebook

Facebook had registered its IPO documents by filing an S-1 document with the SEC. The company had 845 million monthly users as of December 2011, with $1 billion in profit. After intense marketing, Facebook shares debuted on NASDAQ in May 2012 at $38 each.

The offer price resulted in a sky-high company valuation at $104 billion, becoming the first US company at the time to go public at over $100 billion. The shares opened up at $45, 11% up from IPO price. However, experts suggest that technical delays and high valuation led the price to fall sharply. At last, Facebook’s underwriters jumped in and bought some shares, closing them at $38.23 on the first day. 

Due to the huge demand, Facebook had decided to release more shares. As a result, a record shares 576 million shares were traded on the first day. Mark Zuckerberg had retained 28% of company shares at the IPO, which came down to 14% in 2020.

After a rocky start at the IPO, the company continued to rise by trading at over $300 per share in 2021 and its quarterly revenue being $26.17 billion.

Example #2 – Coinbase

Cryptocurrency exchange Coinbase got itself listed on NASDAQ in April 2021 with an impressive IPO. It had filed form S-1 Registration Statement to the SEC quoting 43 million retail users and the December 31, 2020 revenues at $1.3 billion. Shunning the traditional IPO process, Coinbase undertook direct listing.  

While the pre-emptive reference price of the Coinbase IPOCoinbase IPOOn April 14, 2021, Cryptocurrency exchange Coinbase reached a new milestone by getting itself listed on the Nasdaq Stock Exchange. Trading under the ticker “Coin”, the company did not opt for a standard initial public offering (IPO). Instead, Coinbase’s shares were listed directly on the stock exchange at a reference price of $250. Our experts have once again built an in-depth free IPO financial model for Coinbase. It is designed to help you grasp the mechanics with much simplicity and more as declared by NASDAQ was $250 per share, it opened at $381 on the first day. Then, the price further climbed to $429.54. Finally, however, it closed at $328.

Some anticipated upcoming initial public offerings of 2021 are Robinhood, Traeger, and Weber, among others.

Pros and Cons

Through Initial Public Offering stocks, a company can avail colossal capital from the public. But, like everything, initial public offerings also come with its own pros and cons. Let us have a look at the major ones.



How Can Investors Trade Safely?

The SEC often advises investors to exercise caution around stock trading, especially with initial public offering models. Given below are some of the points an investor should consider before jumping into IPO trading –

Frequently Asked Questions (FAQs)

What is an IPO, and how does it work?

An IPO is a method adopted by a private company to debut its shares to the general public. As part of the IPO, the shares are initially sold in the primary market, following which they are made available for public trading on the stock exchange.

Is it good to invest in an IPO?

An initial public offering (IPO) involves high risks; therefore, you must always overlook the speculation of exceptional returns since they often hype up even non-potential stocks. However, if you go by the facts, i.e., conducting due diligence on the company’s background, scope, profitability, past performance and plans, it can reap terrific returns in the long run.

How to buy IPO shares?

Retail investors can apply for the pre-IPO shares, either online/offline or through a stockbroker. It is mandatory to have a Demat account for such an application. The underwriter does the allotment of shares according to the bidding size (oversubscription or under subscription).

This has been a guide to what is Initial Public Offering (IPO). Here we discuss how it works and which factors you need to consider before conducting an IPO process. You may learn more about Investment Banking from the following articles –