A takeover is a type of transaction where the bidder company acquires the target company with or without the mutual agreement between the management of the two companies. Typically, a larger company expresses an interest to acquire a smaller company. Takeovers are frequent events in the current competitive business world and are usually disguised to make them look like friendly mergers.
Types of Takeover
- Friendly Takeover: Here, the acquirer purchases a controlling interestControlling InterestA controlling interest is the shareholder's power to speak in the corporate actions or decisions derived from possessing a considerable chunk of the company's voting stock. However, such a stakeholder may or may not hold a significant portion of the company's common stocks. in the target only after rounds of negotiations and a final agreement with the latter. The bid is finalized based on the approval of the majority shareholders.
- Hostile Takeover: This acquirer gains control of the target company by buying the shares of its non-controlling shareholders from the open market. Typically, the shares are purchased over a period of time in a piecemeal manner so that the target remains unaware of the takeover attempt.
- Bailout Takeover: This is intended to bail out the sick companies and allow them to rehabilitate as per official schemes approved by the leading financial institutionFinancial InstitutionFinancial institutions refer to those organizations which provide business services and products related to financial or monetary transactions to their clients. Some of these are banks, NBFCs, investment companies, brokerage firms, insurance companies and trust corporations. .
- Reverse Takeover: In this type of takeover, a private entity acquires an already public listed company to list the former on an exchange while effectively avoiding the expenses and lengthy processes involved in the initial public offeringInitial Public OfferingInitial Public Offering (IPO) is when the shares of the private companies are listed for the first time in the stock exchange for public trading and investment. This allows a private company to raise the capital for different purposes. (IPO).
- Backflip Takeover: This acquirer turns itself into a subsidiarySubsidiaryA subsidiary company is controlled by another company, better known as a parent or holding company. The control is exerted through ownership of more than 50% of the voting stock of the subsidiary. Subsidiaries are either set up or acquired by the controlling company. of the target company to retain the brand name of the smaller yet well-known company. In this way, the larger acquirer can operate under a well-established brand and gain its market shareMarket ShareMarket share determines the company's contribution in percentage to the total revenue generated within an industry or market in a certain period. It depicts the company's market position when compared to that of its competitors..
Examples of Takeover
In November 2018, CVS Health and Aetna entered into a $69 billion merger agreement, which is an example of a friendly takeover. Almost a year back in December 2017, CVS Health announced the takeover of Aetna as both the entities expected significant synergies from the merger. The merger resulted in the amalgamation of CVS Health’s pharmacies with Aetna’s insurance business, which in turn resulted in lower operating expenses.
In November 2009, Kraft Foods offered $16.2 billion which Cadbury straightaway rejected stating it to be a derisory offer. Reacting to this, Kraft Foods turned hostile in its bid to acquire Cadbury and took the bid directly to the shareholdersShareholdersA shareholder is an individual or an institution that owns one or more shares of stock in a public or a private corporation and, therefore, are the legal owners of the company. The ownership percentage depends on the number of shares they hold against the company's total shares. to start a takeover battle that lasted up to 3 months. However, in January 2010, Kraft Foods increased its offer up to $21.8 billion to which the management of Cadbury agreed, and eventually, the acquisition was realized. This is an example of a transaction that started as a hostile takeover and ended in a mutual agreement.
How to Takeover a Company?
- Evaluate Market Opportunities: The interested acquirer evaluates the market to figure out various growth opportunities and rank them based on business feasibility.
- Identify the Perfect Candidate: The acquirer proactively searches for potential candidates that meet its strategic and financial growth objectives. The acquirer may restrict itself within the industry or look beyond if required.
- Evaluate the Financial Position of Target Company: In this stage, the financial statementsFinancial StatementsFinancial statements are written reports prepared by a company's management to present the company's financial affairs over a given period (quarter, six monthly or yearly). These statements, which include the Balance Sheet, Income Statement, Cash Flows, and Shareholders Equity Statement, must be prepared in accordance with prescribed and standardized accounting standards to ensure uniformity in reporting at all levels. of the target company are analyzed comprehensively, and its future business viability is assessed.
- Take the Decision: Based on the expected benefits and limitations of the takeover, the acquirer has to assess the strategic value addition of the combined entity and make the decision.
- Assess Value of Target Company: In this stage, the financial valuation of the target company is conducted to arrive at the price consideration along with the alternatives for financing the takeover transaction.
- Conduct Due Diligence: Once the offer has been accepted, the acquirer undertakes complete due diligence of the target company. This stage involves thorough investigation and inspection of the legal, financial, and operational position of the target company.
- Implement the Takeover: Finally, the definitive agreement is prepared, and then the deal is closed.
- The acquirer believes that there is a long-term value in the target company.
- The acquirer intends to enter a new market without investing any extra money or time.
- A larger company may be willing to eliminate competition via a strategic takeover of a smaller company.
- A shareholder may intend to gain a controlling stake to initiate some change (activist takeovers).
- Helps in gaining market share through increased sales or venture into new markets through the target company.
- Helps in reducing the competition in the market.
- Enhances operational efficiency owing to synergies created out of the acquisition.
- It may result in a decline in operational efficiency in case the cultures of the participating companies don’t match.
- In some cases, it results in a reduction of the workforce, i.e. job cuts.
- The acquirer may be exposed to the hidden liabilities of the target company after the takeover.
This has been a guide to What is Takeover and its definition. Here we discuss types of takeovers along with examples, reasons, advantages and disadvantages. You can learn more about from the following articles –