Credit Analysis

Updated on April 3, 2024
Article byWallstreetmojo Team
Edited byPallabi Banerjee
Reviewed byDheeraj Vaidya, CFA, FRM

What Is Credit Analysis?

Credit analysis is a process of concluding available data (both quantitative and qualitative) regarding the creditworthiness of an entity and making recommendations regarding the perceived needs and risks. Credit Analysis is also concerned with identifying, evaluating, and mitigating risks associated with an entity failing to meet financial commitments.

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As a Credit analyst, two days in life are never the same. Credit Analysis is about making decisions while keeping in mind the past, present, and future. The role offers a plethora of opportunities to learn and understand different types of businesses as one engages with a multitude of clients hailing from different sectors. The career is monetarily rewarding and helps an individual grow, along with providing good opportunities to build one’s career.

Key Takeaways

  • Credit analysis is the process of concluding the available data (both quantitative and qualitative), evaluating the creditworthiness of a business, and offering recommendations for the perceived requirements and dangers. Identification, assessment, and mitigation of risks related to an entity’s failure to fulfill financial obligations are other concerns of credit analysis.
  • Character, Capacity, Capital, Collateral, and Conditions are the 5 Cs of credit analysis.
  • The job offers many opportunities to learn about and understand different business models because one works with clients from various sectors. The occupation promotes personal growth, is financially rewarding, and offers good opportunities for career promotion.

Credit Analysis Explained

The concept of credit analysis involves the evaluation and assessment of credit worthiness of the borrower for the purpose of granting loans by financial institutions. Very often corporates or individuals apply for loan to meet their working capital requirements of to buy assets which require heavy investments. Taking loan is the best possible method to achieve the aim.

Every financial institution engaged in the process of granting loan are required to do a thorough check about the financial  health of the corporate or credit rating of the individual which is the credit analysis process.  If that meets certain predefined criteria, the lender will clear the process of issuing credit with the confidence that the borrower has the capacity to repay the loan within the time limit.

The commercial credit analysis is typically done by studying financial statements to assess the income and expenditure, the value of assets and future income potential of a company.

For individuals, the past credit history is studied, the value of the assets are calculated and there is also a need to understand the purpose or borrowing. The purpose of borrowing should be such that it should lead to enhancement of assets or reduction of liabilities. If it is taken for a startup business, the lender to assess the future potential of the business to become a success.

Thus, we see that the process determined the risk level of lending and make informed decisions regarding terms and conditions related to the loan. This help lenders reduce risk and borrowers get some favorable borrowing terms.

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How To Do?

In layman’s terms, Credit analysis is more about identifying risks in situations where the bank observes a potential for lending. Both quantitative and qualitative assessment forms a part of the overall appraisal of the clients (company/individual). This generally helps to determine the entity’s debt-servicing capacity or its ability to repay.

Ever wondered why bankers ask so many questions and make you fill out so many forms when you apply for a loan? Don’t some of them feel intrusive and repetitive, and the whole process of submission of various documents seems cumbersome. You try to fathom what they do with all this data and what they are trying to ascertain! It is not only your deadly charm and attractive personality that makes you a good potential borrower; obviously, in case of commercial credit analysis there is more to that story. So here, we will try to get an idea about what a Credit Analyst is looking for.

From time immemorial, there has been an eternal conflict between entrepreneurs/people in business and bankers regarding the quantification of credit. The resentment on the part of the business owner arises when he believes that the banker might not be fully appreciating his business requirements/needs and might be underestimating the real scale of opportunity that is accessible to him, provided he gets a sufficient quantum of loan. However, the credit analyst might have reasons to justify the amount of risk he is ready to bear, including bad experiences with that particular sector or his assessment of the business requirements. Many times there are also internal norms or regulations which force the analyst to follow a more restrictive discourse.

The most important point to realize is that banks are in the business of selling money, and therefore risk regulation and restraint are very fundamental to the whole process. Therefore, the loan products available to prospective customers, the terms and conditions set for availing of the facility, and the steps taken by the bank to protect its assets against default all have a direct forbearanceForbearanceForbearance is an arrangement in which the lender temporarily suspends or reduces mortgage or loan repayments by the more to the proper assessment of the credit facilityCredit FacilityCredit Facility is a pre-approved bank loan facility to businesses allowing them to borrow the capital amount as & when needed for their long-term/short-term requirements without having to re-apply for a loan each time. read more.

The 5 C’s of Credit Analysis

The below diagram shows the 5 C’s of Credit Analysis Process.

Credit Analysis

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  • This is where the general impression of the protective borrower is analyzed. The lender forms a very subjective opinion about the trustworthiness of the entity to repay the loan. Discrete inquiries, background, experience level, market opinion, and various other sources can be a way to collect qualitative information. Then an opinion can be formed, whereby he can decide about the entity’s character.



Collateral (or Guarantees)



So, let’s have a look at what does a loan proposal looks like:

The exact nature of proposals may vary depending on subsequent clients, but the elements are generally the same.

So, let’s illustrate the whole exercise with the help of the example of Mr. Sanjay Sallaya, a liquor Barron and a hugely respected industrialist who also owns a few sports franchises and has bungalows in the most expensive locals. He now wants to start his airline and has therefore approached you for a loan to finance the same.

**To put things into perspective, let’s consider the example of Sanjay Sallaya, who is credited with being one of the biggest defaulters in recent history, along with being one of the biggest businessmen in the world. He owns multiple companies, some sports franchises, and a few bungalows in all major cities.

  1. Who is the client? Ex. Sanjay Sallaya, a reputed industrialist, owns the majority share in XYZ ltd. and others.
  2. They were starting a new airline division, which would cater to the high-end segment of society. Quantum of credit they need and when? Ex. Credit demand is $25 mil, needed over the next six months.
  3. The specific purpose the credit will be employed for? Ex. Acquiring new aircraft and capital for daily operations like fuel costs, staff payments, airport parking charges, etc.
  4. Ways and means to service the debt obligations (which include application and processing fees, interest, principal, and other statutory charges) Ex. Revenue is generated from flight operations, freight delivery, and freight delivery.
  5. What protection (collateral) can the client provide in the event of default? Ex. Multiple bungalows in prime locations are offered as collateral, along with the personal guaranteePersonal GuaranteeA personal guarantee is an agreement between three parties – lender, borrower, and guarantor, whereby the guarantor has legal binding attached to him to repay the lender and honour the loan agreement if the borrower more of Sanjay Sallaya, one of the most reputed businessmen in the world.
  6. What are the key areas of the business, and how are they operated and monitored? Ex. Detailed reports would be provided on all key metrics related to the business.

Answers to these questions help the credit analyst to understand the broad risks associated with the proposed loan and the type of credit analysis skills. These questions provide basic information about the client and help the analyst get deeper into the business and understand its intrinsic risks.

The loan is for a meager $1 million. So, as credit analysts, we have to assess whether or not to go forward with the proposal. To begin, we will obtain all the required documents to understand the business model, working plan, and other details of his new proposed business. Necessary inspections and enquires are undertaken to validate the integrity of his documents. A TEV, i.e., Techno-Economic Viability, can also be undertaken to get an opinion from the aviation industry experts about the plan’s viability.

When we are finally satisfied with the overall efficacy of the plan, we can discuss the securities that will collaterally cover our loan (partly/fully). If it meets all other aspects, such a proposal can be presented for sanction comfortably and generally enjoys good terms from the bank’s side as the risk associated with such personalities is always assessed to be less. Mr. Sanjay Sallaya, a well-established industrialist, holds a good reputation in the business world and, therefore, will make good recommendations.

Therefore, to conclude, Mr. Sanjay Sallaya will get a loan of $1 million approved and will go on to start his airline business. However, what the future holds can never be predicted when a loan is sanctioned.

also, check out the difference between Equity Research vs. Credit ResearchEquity Research Vs. Credit ResearchEquity research is concerned with determining the price of a firm's stock or shares through valuation of a publicly traded corporation, whereas credit research is more technical and complex and focuses on bonds and interest more

Credit Analysis Fundamentals

Other than the above questions, the analyst also needs to obtain quantitative data specific to the client:

**It must be understood that the credit analyst, once convinced, will act as the client’s advocate in presenting the application to the bank’s loan committee and also guiding it through the bank’s internal procedures. The details obtained are also used to finalize the loan documentation, terms, rates, and any special covenants which need to be stipulated, keeping in mind the business framework of the client as well the macroeconomic factorsMacroeconomic FactorsMacroeconomic factors are those that have a broad impact on the national economy, such as population, income, unemployment, investments, savings, and the rate of inflation, and are monitored by highly professional teams governed by the government or other more.

After collating all the information, now the analyst has to make the real “Judgement” regarding the different aspects of the proposal, which will be presented to the sanctioning committee:


A company’s financials contain the exact picture of what the business is going through, and this quantitative assessment bears the utmost significance. Analysts consider various ratios and financial instrumentsFinancial InstrumentsFinancial instruments are certain contracts or documents that act as financial assets such as debentures and bonds, receivables, cash deposits, bank balances, swaps, cap, futures, shares, bills of exchange, forwards, FRA or forward rate agreement, etc. to one organization and as a liability to another organization and are solely taken into use for trading more to arrive at the true picture of the company.

  1. Liquidity ratios – These ratios deal with the ability of the company to repay its creditors, expenses, etc. These ratios are used to determine the company’s cash generation capacity. A profitable company does not imply that it will meet all its financial commitments.
  2. Solvability ratios – These ratios deal with the balance sheet itemsBalance Sheet ItemsAssets such as cash, inventories, accounts receivable, investments, prepaid expenses, and fixed assets; liabilities such as long-term debt, short-term debt, Accounts payable, and so on are all included in the balance more and are used to judge the future path that the company may follow.
  3. Solvency ratios – Solvency ratios are used to judge the risk involved in the business. These ratios take into the picture the increasing amount of debts, which may adversely affect the company’s long-term solvency of the companySolvency Of The CompanySolvency of a company means its ability to meet the long term financial commitments, continue its operation in the foreseeable future and achieve long term growth. It indicates that the entity will conduct its business with more.
  4. Profitability ratios – Profitability ratios show the ability of a company to earn a satisfactory profit over time.
  5. Efficiency ratios – These ratios provide insight into the management’s ability to earn a return on the capital involved and the control they have on the expenses.
  6. Cash flow and projected cash flow analysis – A cash flow statement is one of the most important instruments available to a Credit Analyst, as this helps him to gauge the exact nature of revenue and profit flow. This helps him get a true picture of the movement of money in and out of business.
  7. Collateral analysis – Any security provided should be marketable, stable, and transferable. These factors are highly important as a failure on any of these fronts will lead to the complete failure of this obligation.
  8. SWOT analysisSWOT AnalysisSWOT AnalysisSWOT Analysis is an analytical tool to identify and evaluate an entity’s strengths, weaknesses, opportunities, and more is again a subjective analysis done to align expectations and current reality with market conditions.

If you wish to learn more about financial analysis, then click here for this amazing Financial Statement analysis guide.

Credit Rating

A credit rating is a quantitative method using statistical models to assess creditworthiness based on the borrower’s information. Most banking institutions have their rating mechanism. This is done to judge under which risk categoryRisk CategoryRisks are categorized as per the business activities of the organization. They provide a structured overview of the underlying and potential risks faced by them. The most commonly used risk classifications include strategic, financial, operational, people, regulatory and more the borrower falls. This also helps determine the term and conditions, and various models use multiple quantitative and qualitative fields to judge the borrower. Many banks also use external rating agencies such as Moody’s, Fitch, S&P, etc. to rate borrowers, which then forms an important basis for consideration of the loan.


Let us look at some of the objectives of the concept.

  • Determine the credit worthiness – The creditworthiness or the borrowing power of the corporate of individual is assessed using this process, which helps in determining whether they have the power to pay back the loan. Various types of credit analysis skills and indicators like the liquidity position, the asset values, the past credit history, the current liabilities, and also the objective of taking the loan is evaluated to arrive at the decision.
  • Interest rate -The rate of interest at which the borrower will have to pay back the loan is determined using this credit analysis of banks and other financial institutions. If the credit rating is good, the borrower may get a loan at lower interest rates. In this case, the borrower is satisfied that they need to pay less interest, and the lender has the assurance that the borrower can repay the loan.
  • Assessment of risk – It helps the borrower assess the risk level that they are accepting in return of giving loan to the borrower. This gives them an idea about any possibility of default or delay in payment of installments in the future.
  • Monitoring – This also helps in monitoring of credit position of the borrower through continuous assessment of the financial situation so as to remain updated regardimg any change in the financial position of the borrower which may prove to be a threat to the lender.
  • Decision – This process helps in the lender decide whether the loan can be extended to the borrower an dwhat kind of term and conditions should be put in the contract.

Thus, the above are some important objectives that the analysis of credit condition help to meet so that there is a continuous flow of money in the economy and it is channelized in the right direction without wastage.

Credit Analysis Vs Equity Analysis

Both the above are two different forms of financial analysis that are widely conducted among financial institutions for the purpose of evaluation of investment opportunities. But there are some differences between them as follows:

  • The credit analysis of banks and other financial institutions focus on borrowing and lending while the latter focusses on investment decision in the equity market.
  • The main objective of the former is to assess the credit worthiness of the borrower while extending credit facility while the main objective of the latter is to decide the feasibility of investing in the equity or stocks of an organization.
  • In the former the credit rating and financial health of the borrower is assessed, while in the latter the future potential and growth opportunity of the business along with its market capitalization is assessed.
  • Even though both evaluates risk, the former assesses the risk of giving loan or debt while the latter assesses the risk of investing in equity.
  • The return from the former is interest while the return form the latter is dividend and business ownership.
  • For the former, the user is usually the banks and financial institution while the latter’s users are usually analysis and investors.

Thus the above are some important differences between the two concepts.

Frequently Asked Questions (FAQs)

Why credit analysis is essential?

Credit analysis is essential for determining creditworthiness, controlling risk, and making wise loan decisions. It necessitates comprehending the borrower’s capacity to repay loans and their financial background and profile.

What are the documents required to perform credit analysis?

Verifying papers, including identification, a passport, and a company license, among others, is the first step in the traditional credit rating process. The next step is to analyze previous financial data, including balance sheets, financial statements, cash flow, etc.

What is spreading in credit analysis?

The procedure by which a bank enters data from a borrower’s financial statements into the bank’s financial analysis tool is known as financial spreading.

What factors are considered in credit analysis?

Credit analysts consider various factors, including the borrower’s financial statements, credit history, income, expenses, assets, liabilities, industry trends, economic conditions, and the purpose of the credit.

Guide to what is credit analysis. We explain the ratios along with examples, fundamentals, how to do, objectives and 5 C’s.

Reader Interactions


  1. Raluca says

    Congratulations for your blog, for the content and for the lightness and clarity contained in each article. I just finished reading “credit analysis” post and I already feel more confident about the job interview I have tomorrow.
    Good work, there are a lot of people who appreciate it.

    Thank you!

    • Dheeraj Vaidya says

      Thanks for your kind words!

  2. Oliver Bindo says

    This is one of the best resources which I have seen till now. There so many article with such a useful knowledge that can help you to develop your career professionally. You are really doing a great job SIR. I have one question regarding Credit research and my question is why credit Rating keeps on changing?

    • Dheeraj Vaidya says

      thanks a lot. This means a lot to me. And I will be happy to answer your question where it’s just simple to tell you credit ratings are not constant they keep on changing from time to time as the credit quality of an issue or issuer alters in ways that were not expected at the time a rating was assigned. Hope i have cleared your question. Let me know if anything else you require. Thanks

  3. Martin Benard says

    Thanks for providing such valuable notes. You have explained everything brilliantly in step by step procedure. Great work Sir. Sir can you please tell me what are the qualifications required to become Credit Research Analyst?

    • Dheeraj Vaidya says

      : Thank you so much for your kind words. Well to become a Credit Research Analyst there are few qualifications which you need to know. First is you must be a commerce Graduate or may be post graduates like MBA’s and CA’s. most of the organizations prefer post graduate candidates with relevant experience of one or two years and last you must have a certification on Credit Rating. Sometimes non commerce backgrounds with CFA or FRM are also considered for credit roles.