# Quantitative Research Examples

## Quantitative Research Example

deals with measurable solutions and numbers, which is done in a systematic way to understand the given phenomena and its relationship between those numbers. Quantitative research is performed to explain the situation or phenomena and thereby provide a prediction or estimation around this and can, therefore, be controlled. In this article, we are provide you with the top 4 examples of quantitative research.

For eg:
Source: Quantitative Research Examples (wallstreetmojo.com)

### Top 4 Examples of Quantitative Research

#### Example #1 – Using Mean for Opinion Poll

There is a new marketing campaign for the launch of your product, which is a smartphone with some added camera benefits. The audience was to rate the additional features on a scale of 1 to 5 , 5 being the highest.

Below is the result of the poll that was taken for a sample size of 50 people from different areas and age groups:

Since there is a different count of respondents for each of the ratings, hence we need to calculate the result by using the Weighted Average Mean method. Weighted Average Mean can be calculated using the .

On calculating, we see that the mean is higher than 3, which means that the observation has resulted in a positive response. The additional features in the camera of the smartphone have created a positive impact, and this survey on the pilot sample creates a go-ahead situation for the company.

#### Example #2 – Calculating Portfolio Return

The portfolio a client has invested in has to be managed by an authorized . This portfolio contains 60% common stocks, 30% in bonds, and 10% in cash. The return on is 14%, the return on bonds is 8%, and the return on cash is 3.5%.

The can be calculated using the concept of the important investment where the overall return is the weighted average of the returns of the individual assets in the portfolio.

=60% * 14%

=8.400%

Similarly, we can calculate the weighted average of other assets class as shown above

As seen below, the return on the overall Portfolio can be easily calculated if we know the returns on each of the asset classes. In this scenario, the portfolio is generating a return of 11 % per annum for the investor.

=8.400% + 2.400% + 0.3500%

Return on Overall Portfolio =11%

The step-by-step details of how we can arrive at the portfolio return when each of the asset classes has a different weightage in the portfolio can be calculated using the concept of Weighted Average.

#### Example 3 – Risk Assessment

Risk assessment is a combination of risk analysis and risk evaluation.

Risk analysis is the different methods and ways of identifying and analyzing potential future events impacting current situations, while risk evaluation is making estimations and judgments based on the risk analysis done. This is one of the most important processes the management needs to do to handle a team and its employees.

• The risk assessment score is the average of the Likelihood, Impact, and Current Values.
• The above 3 components are rated on a scale of 1 to 3, 3 being the highest. However, the overall assessment is done on a scale of 0 to 5. The scale of 1 to 3 is converted to 0-5 by the risk analytics.

Let us check for the current scenario of a business idea where:

• Likelihood = Medium
• Impact =  Medium
• Current Impact = High
Risk Assessment = Average of the Likelihood, Impact, and Current Impact Values

In order to calculate the Risk Assessment on a scale of 0 to 5, we can solve the same using the Excel spreadsheet features:

The calculation of risk assessment will be –

=((2+2+3)/3)*2 – 1

Risk Assessment =3.67

By doing an average, we are assessing the risk from 1 to 3 and by multiplying it by 2, we are stretching the same over a larger scale, which is 0 to 5 here. Therefore, the above calculation results in a rating of 3.67 for the risk assessment. This implies the business idea in question depicts medium risk involvement, which means a positive status for the business unit.

#### Example #4 – Calculation of Average Annual Return

The stock price for one stock of Microsoft corporation approximately 10 years back as on 13th February 2009 was \$14.898. The current stock price for the same, as on 11th February 2019, is \$105.25.

The average annual return for a given stock or fund can be calculated using the concept of Geometric Mean:

Average Annual Return = 100*[(Current Stock Price/ Older Stock Price)^(1/10)-1]

The Average Annual Return can be calculated as follows,

=((14.90/105.25)^(1/10)-1)*100%

Average Annual Return = 21.59%

As seen, the stock has given a more than satisfactory returns as compared to its peers when compared over the same 10 years. This kind of analysis is further used for peer comparison, built estimates as well as create any detailed valuation model or numbers around this.

### Conclusion

Quantitative Methodology is used in almost all the fields of humanity today, and the reason being facts and numbers being used. The dependency, variables, and estimation become easier and valid, weighing this research and methodology more than anything else. On the other hand,  qualitative research methodologies are used as and when appropriate. Gradually, we are also developing mixed-methods research tools that mix the use of qualitative and quantitative requirements, methods, and paradigms.

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