Buy Side

What is Buy Side?

Buy-side refers to the investors or firms who advise the investors or institutional buyers for buying the securities and investments like private equity funds, mutual funds, life insurance companies, unit trusts, hedge funds, and the pension funds for them or for their clients as buying side constitutes half of the market.

The financial analyst who works for such firms is known as Buy-Side Analyst. This concept has to be viewed from the perspective of securities exchange services, and “buy-side” are the buyers of the services. On the other hand, ‘sell-side’ are the sellers of the services. They are also known as ‘Prime brokers.’


The buy firms make up one of the financial marketsFinancial MarketsThe term "financial market" refers to the marketplace where activities such as the creation and trading of various financial assets such as bonds, stocks, commodities, currencies, and derivatives take place. It provides a platform for sellers and buyers to interact and trade at a price determined by market more, with the sell-side comprising the second half.

  • These firms are the money managers aiming to create value for their clients by purchasing assets that are potentially under-priced.
  • They make use of complicated and sophisticated strategies that they believe can give them an edge over the other investors.
  • These analysts conduct research for internal usage, and if they derive any strategy that can help in beating the market, it is kept away from the public.


The buy-side will invest the assets owned by HNI’s (High-net-worth individuals), Affluent sections of the society, and family offices. These assets will be either directly invested by the investors or outsourced to third-party managers acting as fiduciaries on behalf of these owners.

Some of the examples of such firms are:

  • Fidelity Funds
  • T Rowe Funds
  • Vanguard Funds

Buy-Side Analyst Job Description

Buy Side Analyst


Daily, these analysts are responsible for benefiting the funds with high returns and avoiding technical mistakes, which can cost the performance of the money being managedMoney Being ManagedMoney management refers to the proper use of money, which includes creating a budget, understanding cash expenses and incomes, tracking the money spent, saving some income for investment and future use, eliminating unnecessary expenses, and keeping track of all items to understand cash spending and more. Some of the activities include:

Requisite Skills

One should also keep a note of certain skill sets which are essential for buy-side analysts such as:

  • Winning new business opportunities
  • Industry Research
  • Excel skills
  • Research report generation in a sophisticated manner
  • Pitchbook presentation
  • Client relationship management
  • Selling and successful closing of deals

Examples of Buy-Side Advisor

When an investment banking firm is offering its advisory services to a firm for acquiring another company, investment banking is called as a buy-side advisor.

The engagement shall include the following:

Limitations of Buy-Side

  • These firms cannot involve external investors in trading based on their research conducted.
  • Such buys side analysts are prohibited from releasing any private recommendations.
  • They are restricted from any brokerage activity.
  • For investors. Also, they cannot be involved in earning any Brokerage commissions and Transaction costs.
  • Investment costs and losses while buying the securities are covered by the buy-side firm and cannot be outsourced.

This article has been a guide to what is Buy Side? Here we discuss the role of buy-side analyst, its job description, and requisite skills along with examples and its limitations.

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