The key difference between Revenue vs Turnover is that Revenue refers to the income generated by any business entity by selling their goods or by providing their services during the normal course of its operations, whereas, Turnover refers to the number of times the company earns revenue using the assets it has purchased or generated in the business.
Difference Between Revenue vs Turnover
Revenue and Turnover are often used interchangeably, and in many contexts, they also mean the same. For example, assets and inventory are turned over when they flow through a business either by the sale of assets or outliving their useful lives. When these assets generate income by sales, it is termed as revenue. Turnover can also refer to business activities that are not necessarily involved with sales, for example, employee turnover.
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In this article, we look at Revenue vs. Turnover in detail.
Revenue vs. Turnover Infographics
Here are the top 9 differences between Revenue vs. Turnover
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Revenue vs. Turnover Key Differences
The critical differences between Revenue vs. Turnover are as follows –
- Revenue represents the amount of money a company makes by selling its goods or services to the customers. On the other hand, turnover refers to the number of times a company burns through assets like inventory, cash, and workers.
- Revenue is considered vital because it helps in understanding the strength of the business, the customer base, size, and also the market share. An increase in revenues is a sign of stability and showcases confidence in the business. For a company to get loans and capital on credit, they need to have stable revenues. Accounts receivable turnoverAccounts Receivable TurnoverAccounts Receivable turnover, also known as debtors turnover, estimates how many times a business collects the average accounts receivable per year and is used to evaluate the company's effectiveness in providing a credit facility to its customers and timely collection. Accounts Receivable Turnover Ratio Formula = (Net Credit Sales) / (Average Accounts Receivable)read more and inventory turnover are the most commonly used metrics that help in determining the liquidity position of the company.
- Revenue is mentioned as Sales on the income statement and is mandatory for all the public companies to report. Turnover, on the other hand, is not compulsory to report and is calculated for understanding these reported statements better.
- Revenue can be of Operating, and Non-operating Operating revenue is the revenue earned from regular business activities. In contrast, non-operating revenues are the additional revenue generated through other activities like rent, dividendsDividendsDividends refer to the portion of business earnings paid to the shareholders as gratitude for investing in the company’s equity.read more, etc.
- Revenue is calculated as Total sales less any returns. While Turnover ratiosTurnover RatiosTurnover Ratios are the efficiency ratios that measure how a business optimally utilizes its assets to generate sales from them. You can determine its formula as per the Turnover type, i.e., Inventory Turnover, Receivables Turnover, Capital Employed Turnover, Working Capital Turnover, Asset Turnover, & Accounts Payable Turnover. read more are calculated as Cash turnover – Net Sales/Cash, Total asset turnover – Net Sales/Average Total Assets, and Fixed Asset turnover – Fixed Assets/Net Fixed Assets.
- Revenue affects the profitability of the company, while turnover affects the efficiency of the company.
- Revenue for a computer selling company can be determined by multiplying the number of units sold by price per revenue. In contrast, turnover can be determined by the number of computers sold in a year.
- Revenue is essential to understand as it helps in determining the growth and the sustainability of the company, on the other hand, understanding the turnover is necessary to manage production levels and ensure that nothing is left idle as inventory for an extended period.
Revenue vs. Turnover Head to Head Differences
Now, let’s have a look at the head to head differences between Revenue vs. Turnover.
| Basis of Revenue vs. Turnover | Revenue | Turnover |
|---|---|---|
| Definition | Revenue refers to the money that a company earns by selling goods and services for a price to its customers. | Turnover refers to how many times a company makes or burns through assets. |
| Effect | Revenue affects the profitability of the company. | Turnover affects the efficiency of the company. |
| Ratios | Revenue is used to calculate profitability ratiosProfitability RatiosProfitability ratios help in evaluating the ability of a company to generate income against the expenses. These ratios represent the financial viability of the company in various terms.read more like gross profit, net profit, and operating profit margin. | Turnover ratios that are used widely are inventory turnover ratioInventory Turnover Ratio measures how fast the company replaces a current batch of inventories and transforms them into sales. Higher ratio indicates that the company’s product is in high demand and sells quickly, resulting in lower inventory management costs and more earnings.read moreInventory Turnover Ratio measures how fast the company replaces a current batch of inventories and transforms them into sales. Higher ratio indicates that the company’s product is in high demand and sells quickly, resulting in lower inventory management costs and more earnings.read more, asset turnover ratio, sales turnover, accounts receivable, and accounts payable ratio. |
| Meaning | Revenue is the total value of goods or services sold by the business. | Turnover is the income that a firm generates through trading goods and services. |
| Importance | Revenue is critical to understand, as it is one of the vital factors that determine the growth of the company. | Understanding the turnover is vital to manage production levels and ensure that nothing is left idle as inventory for an extended period. |
| Example | Revenue is calculated as the total amount of computers sold multiplied by the price. | Turnover means the total amount of computers sold in a year. |
| Types | Revenue can be of two types – operating revenue and non-operating revenue. | Turnover may be of three types Inventory, Cash, and Labor. |
| Reporting | It is mandatory to report Revenue and is the first line item on the income statement. | It is not mandatory to report turnover but is instead calculated for understanding the statements better. |
| Formula | Revenue is calculated as – Total Sales – Returns | Few Turnover formulas are as below – Cash turnover – Net Sales/Cash Total asset turnover – Net Sales/Average Total Assets Fixed Asset turnover – Fixed Assets/Net Fixed Assets |
Conclusion
The difference between Revenue vs. Turnover is complex but very essential for all the organizations to survive. Increasing and maximizing revenuesMaximizing RevenuesRevenue maximization is the method of maximizing a company's sales by employing methods such as advertising, sales promotion, demos and test samples, campaigns, references. It aims to capture a larger market share in an industry. Technically, revenue is maximized when MR (Marginal Revenue) equals zero.read more is a vital aspect that all organizations strive to achieve. Comparing revenue year on year helps them determine which direction the company is heading into and if there is any scope of improvement. For determining the turnover ratios are correctly calculated, or no, it is essential to have a benchmark set. Determining the correct turnover ratios mainly depends on the nature of the industry and the business type. Although there is a difference between revenue vs. turnover, both are essential concepts to business.
Revenue vs. Turnover Video
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