Difference Between Turnover and Profit
Profit is the earnings of the company resulting after charging all the expenses against the net sales whereas turnover is the net sales made by a company resulting from the transactions done during the accounting year which may include one or more of the revenue generation sources which totally depends on the company’s strategy and operating structure.
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Source: Turnover vs Profit (wallstreetmojo.com)
Turnover is the revenue generated by a company as a result of business transactions carried out during the financial year. It may comprise one or more revenue streamsRevenue StreamsRevenue streams refer to the different sources through which the company generates profit, such as selling the products, catering the services or offering a combination of goods and services to the clients.read more depending on the operating structure and strategy of the company. Whereas, profit is the net residual earnings (or net income) of a company after deducting all the expenses against the turnover of the company. They both make the first and last line of an income statement and hence their names.
Turnover vs. Profit Infographics
Let’s see the top differences between Turnover vs. Profit along with infographics.
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Key Differences
Though both are constituents of the income statement, they both have entirely different stories to portray.
- Turnover of a company is more about the total sales (including credit salesCredit SalesCredit Sales is a transaction type in which the customers/buyers are allowed to pay up for the bought item later on instead of paying at the exact time of purchase. It gives them the required time to collect money & make the payment. read more) generated by the company. It may include a single stream of revenue or revenue from multiple channels through varied products and services. Companies report their revenue split across different streams of revenues based on products, services, and geographies in their notes for the financial statements so that investors can have a look at the core source of revenue and analyze the contribution towards the turnover.
Also, it represents the demand for the product and services of the company’s product in the market. So high turnover may either be related to high demand (or volume) of the products and services sold in the market or the high pricing of products and services charged by the company to its customers. - The profit of a company provides information about the health of a company. It is calculated after charging all the expenses against the turnover of the company. As a result, it provides you with a lot of information for different natures of expenses like direct expenses (like direct material cost, direct labor cost, etc.), indirect expenses like opexOpexOperating expense (OPEX) is the cost incurred in the normal course of business and does not include expenses directly related to product manufacturing or service delivery. Therefore, they are readily available in the income statement and help to determine the net profit.read more, financial costs, or exceptional line items.
So, profit tells whether even after charging all sorts of expenses to turnover, the company is left with any residual earnings. It brings the point of the pricing of products and services. A company should price its products and services high enough to leave the residual earnings that are in line with the interest of shareholders of the company.
Turnover vs. Profit Comparative Table
| Basis | Turnover | Profit |
|---|---|---|
| Definition | It refers to the net salesNet SalesNet sales is the revenue earned by a company from the sale of its goods or services, and it is calculated by deducting returns, allowances, and other discounts from the company's gross sales.read more (or net sum of all the revenue streams) of a company generated through business transactions during the financial year. | It refers to the net residual earning (or net profit) after charging all the expenses against the turnover of a company generated through business transactionsBusiness TransactionsA business transaction is the exchange of goods or services for cash with third parties (such as customers, vendors, etc.). The goods involved have monetary and tangible economic value, which may be recorded and presented in the company's financial statements.read more during the financial year. |
| Context | Though sometimes the term turnover could be used for balance sheet itemsBalance Sheet ItemsAssets such as cash, inventories, accounts receivable, investments, prepaid expenses, and fixed assets; liabilities such as long-term debt, short-term debt, Accounts payable, and so on are all included in the balance sheet.read more like inventory turnover or asset turn over. Still, when used in relation to the income statement, it only refers to the residual earnings of a company. | Though sometimes the term profit could be used in several contexts to state the gross profitability or operating profitability of the company but standalone, it refers to the bottom lineBottom LineThe bottom line refers to the net earnings or profit a company generates from its business operations in a particular accounting period that appears at the end of the income statement. A company adopts strategies to reduce costs or raise income to improve its bottom line. read more of the income statement. |
| Types | Since it makes the top-line of the income statement, there are no formal variations to it. Though some might say that gross sales could also be used as a proxy for a turnover, it would not be the accurate figure as sometimes discounts to sales make a huge difference to net sales, especially in the retail sector. | Since it makes the bottom-line of the income statement, there are also no formal variations to it. Though some might argue that gross profit or operating profit are also types of profit when using the term profit alone, it simply refers to the net residual earnings of a company. |
| Usage | It mainly tells about the demand for the product and services of a company in the market. | It tells about whether the company is able to sell its product and services at a price high enough to cover all the expenses charged against the turnover of a company. |
Application
Investors analyze the financial statement of a company to gain insights about its performance during a financial year and also to know about the trend with reference to historical performance and peer performance. Turnover and profit both are very important for the company as well as all the shareholders and debt holders of the company. But a high turnover does not mean high profit or vice versa.
The expenses charged to the income statement play a major role in inflating or deflating the profits of a company. Sales are considered as most pure line item which is not affected by accounting gimmicks but with practices like channel stuffing (i.e., inflating sales and earnings by pushing products more than their capacity to sell in the market to retailers along its distribution channel) have tainted this holy grail as well.
Final Thought
Turnover and profit make the most important parameters to analyze the performance of a company in comparison to historical and peer performance. Both provide a perspective towards the business strategy of a company to survive amongst the existing competition in the market.
Though they are not the “be-all and end-all” of the financial analysis of any, they hold high importance in the process of analysis as both can be inflated or deflated by exploiting the numerous accounting loopholes present in the existing accounting standards. So, one should be aware of the accounting policiesAccounting PoliciesAccounting policies refer to the framework or procedure followed by the management for bookkeeping and preparation of the financial statements. It involves accounting methods and practices determined at the corporate level.read more followed by the company when analyzing its performance. That being said, it does sound lucrative to have high levels of turnover and profits. However, they do not guarantee the survival of the company in the long run.
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