## What Are Profitability Ratios?

Profitability ratios help determine and evaluate the company’s ability to generate the income against the expenses it incurs and consider the different elements of the balance sheet and profit and loss account of the company for analyzing the company’s performance.

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It helps stakeholders assess the entity’s ability to earn revenue through the optimum use of assets, capital investments, cost control, etc. The gross profit ratio, net profit ratio, operating profit ratio, and return on investment are some. Any two relevant numerical values are selected from the financial statement for comparison.

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### Profitability Ratios Explained

**Calculating profitability ratios** help a company and its stakeholders determine how much profitable the company is, based on certain numerical financial data taken from the financial statements. It is a criteria based on which investors make investment decisions and the influence the stock prices, growth and future expansion.

**Financial profitability ratios** helps in peer comparison between companies in same industry and also predict the chance or opportunity for future growth based on the type of current performance. Therefore it shows how well the business is using the shareholder’s capital and the various assets for generating profit and adding value to the business.

### Profitability Ratio Formula Explained in Video

### Types

There are different types of **financial profitability ratios** that companies use to track their operating performance. However, in this article, we will discuss those based on margin. Three major ratios in this list are gross profit marginGross Profit MarginGross Profit Margin is the ratio that calculates the profitability of the company after deducting the direct cost of goods sold from the revenue and is expressed as a percentage of sales. It doesn’t include any other expenses into account except the cost of goods sold.read more, net profit marginNet Profit MarginNet profit margin is the percentage of net income a company derives from its net sales. It indicates the organization's overall profitability after incurring its interest and tax expenses.read more, and EBITDA marginEBITDA MarginEBITDA Margin is an operating profitability ratio that helps all stakeholders of the company get a clear picture of the company's operating profitability and cash flow position. It is calculated by dividing the company's earnings before interest, taxes, depreciation, and amortization (EBITDA) by its net revenue. EBITDA Margin = EBITDA / Net Salesread more, which will cover here.

#### #1 – Gross Profit Margin Ratio

The gross profit is calculated by deducting all the direct expenses called cost of goods soldCalled Cost Of Goods SoldThe Cost of Goods Sold (COGS) is the cumulative total of direct costs incurred for the goods or services sold, including direct expenses like raw material, direct labour cost and other direct costs. However, it excludes all the indirect expenses incurred by the company. read more from the sales revenue. The cost of goods sold primarily includes raw materials and the labor expense incurred for production. Finally, the gross profit margin is calculated by dividing the gross profit by the sales revenue and expressed in percentages.

Below is the formula to calculate this profitability ratio:-

**Gross Profit Margin = (Revenue – Cost of Goods Sold) / Revenue*100%**

#### #2 – Net Profit Margin Ratio

The net profit, called Profit After Tax (PATPATProfit After Tax is the revenue left after deducting the business expenses and tax liabilities. This profit is reflected in the Profit & Loss statement of the business.read more), is calculated by deducting all the direct and indirect expenses from the sales revenue. Then the net profit margin is calculated by dividing the net profit by the sales revenue and is expressed in percentages.

Below is the formula to calculate this profitability ratio:-

**Net Profit Margin = PAT / Revenue * 100%**

#### #3 – EBITDA Margin Ratio

The EBITDA is calculated by adding interest expense, taxes, depreciation, and amortization expense to net profit or profit after tax. Then, the EBITDA margin is calculated by dividing the EBITDA by the sales revenue and is expressed in percentages.

**Formula**

Given below are the formula for **calculating profitability ratios** which are most widely used.

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**How To Calculate?**

#### #1 – How to Calculate Gross Profit Margin?

One can calculate the formula for gross profit margin by using the following steps: –

**Step #1:**Firstly, the sales revenueSales RevenueSales revenue refers to the income generated by any business entity by selling its goods or providing its services during the normal course of its operations. It is reported annually, quarterly or monthly as the case may be in the business entity's income statement/profit & loss account.read more is taken from the profit and loss account.**Step #2:**Then, the cost of goods sold is calculated, which is the summation of raw material consumed, labor expense, and other similar direct expenseDirect ExpenseDirect cost refers to the cost of operating core business activity—production costs, raw material cost, and wages paid to factory staff. Such costs can be determined by identifying the expenditure on cost objects.read more attributable to the product’s manufacturing. All the information is easily available from the profit and loss account.**Cost of Goods Sold = Raw Material Cost + Labor Expense + Other Direct Expenses**

**Step #3:**The gross profit is calculated by deducting the cost of goods sold from the sales revenue.**Step #4:**Finally, the gross profit margin is calculated by dividing the gross profit by the sales revenue and multiplying by 100%.**Gross Profit Margin = (Revenue – Cost of Goods Sold) / Revenue * 100%**

#### #2 – How to Calculate Net Profit Margin?

One can calculate the formula for net profit margin by using the following steps: –

**Step #1:**The sales revenue is calculated as described above.- Step #2: The Net Profit After Tax (NPAT) is captured and categorically mentioned as a separate line item in the profit and loss account.
**Step #3:**Finally, the net profit margin is calculated by dividing the Net Profit After Tax (NPAT) by the sales revenue multiplied by 100%.**Net Profit Margin = PAT / Revenue * 100%**

#### #3 – How to Calculate EBITDA Margin?

EBITDA margin formulaEBITDA Margin FormulaEBITDA Margin is an operating profitability ratio that helps all stakeholders of the company get a clear picture of the company's operating profitability and cash flow position. It is calculated by dividing the company's earnings before interest, taxes, depreciation, and amortization (EBITDA) by its net revenue. EBITDA Margin = EBITDA / Net Salesread more is given below. It can be calculated by using the following steps.

Following are the steps for the calculation of the EBITDA margin:-

**Firstly, the sales revenue is calculated as described above.****Interest expense, depreciation, amortization, and paid taxes are taken from the profit and loss account.****Then, EBITDA is calculated by adding back interest expense, depreciation amortization expense, and taxes paid to PAT.**

EBITDA = PAT + Interest + Taxes + Depreciation and Amortization**Finally, the EBITDA margin is calculated by dividing the EBITDA by the sales revenue and multiplying by 100%.**

EBITDA Margin = EBITDA / Revenue * 100%

Thus given above are the methods of calculating some **key profitability ratios**.

### Examples

Below we have taken some practical examples to understand this concept.

Let us consider an example to calculate the

**key profitability ratios**for XYZ Ltd., which is in the business of manufacturing customized roller skates for both professional and amateur skaters. At the end of the financial year, XYZ Ltd. had earned $150,000 in total net sales and the following expenses.

In the below template is the data for the calculation: –

From the given information,

**#1 – Gross profit **

= Net sales – Cost of goods sold

So, from the above calculation, gross profit will be 80000

**#2 – Net profit = $31,000**

**#3 – EBITDA **

= Net profit + Interest expense + Tax + Depreciation expense

So, from the above calculation, EBITDA will be: –

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**Now, the Profitability ratios,**

**Gross profit margin**- = Gross profit / Net sales * 100

=53.33%

**Net Profit Margin**- = Net profit / Net sales*100%

=20.67%

**EBITDA Margin**- = EBITDA / Net sales*100%

=46.67%

### Profitability Ratio Analysis in Excel

Now let us take the real-life example of Apple Inc. to illustrate the different profitability ratios in the Excel template below. The table provides detailed calculations using different profitability ratio formulas.

We note the following about the profitability ratios of Apple Inc.: –

- The net profit margin has increased from 21.19% in 2016 to 22.41% in 2018.
- On the other hand, the gross profit margin has decreased from 39.08% to 38.34%.
- Likewise, the EBITDA margin has reduced from 34.01% to 32.77%.

### Importance

Some importance of **good profitability ratios** are as follows:

**Good profitability ratios**are used to assess how a company performs, measured by calculating profitabilityCalculating ProfitabilityProfitability refers to a company's ability to generate revenue and maximize profit above its expenditure and operational costs. It is measured using specific ratios such as gross profit margin, EBITDA, and net profit margin. It aids investors in analyzing the company's performance.read more at different levels, i.e., gross profit, profit after tax, and EBITDA.- These ratios show the percentage of sales at different levels absorbed by the operating expense. Hence, the lower the operating expense ratioOperating Expense RatioOperating Expense Ratio is the ratio between the cost of operation to the net revenue and is commonly used to evaluate real estate properties. A higher Operating Expense ratio indicates that the company's operating expenses are higher than its property income, which acts as a deterrent. A lower operating expense ratio implies lower operating costs, which is preferred and investment-friendly.read more, the higher the profitability, indicating better performance.
- However, there remains a limitation of the profitability ratio as it is useful only when comparing companies in the same industry.

**Limitations**

Some limitations of these ratios are given below.

- The ratios do not consider the risks that any business faces to earn the revenue and profits that the ratios are using for calculation.
- It is possible to manipulate the financial data of any company. In that case, the ratio will not show the actual financial condition of the company.
- Different companies might have different methods of displaying financial data. This makes the use of ratio for profitability analysis hard for comparison purpose.
- It takes into account a limited time frame. Any new investment, expansion plan takes time to show good result. The ratios are not able to capture the positive results because they do not come immediately.
- These ratios show the status of the current performance but cannot forecast the future.

### Recommended Articles

This article is a guide to what are Profitability Ratios. We explain their formula with examples, types, how to calculate, importance & analysis in excel. You can learn more about financial analysis from the following articles: –

- Calculate Profitability IndexCalculate Profitability IndexThe Profitability Index is calculated by dividing the present value of all the project's future cash flows by the initial investment in the project. Profitability Index = PV of future cash flows / Initial investment read more
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- What are Financial Ratios?What Are Financial Ratios?Financial ratios are indications of a company's financial performance. There are several forms of financial ratios that indicate the company's results, financial risks, and operational efficiency, such as the liquidity ratio, asset turnover ratio, operating profitability ratios, business risk ratios, financial risk ratio, stability ratios, and so on.read more
- BEP Formula – CalculationBEP Formula - CalculationThe break-even point (BEP) formula denotes the point at which a project becomes profitable. It is determined by dividing the total fixed costs of production by the contribution margin per unit of product manufactured. Break-Even Point in Units = Fixed Costs/Contribution Margin read more

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