Dividend Discount Model (DDM)

Updated on May 6, 2024
Article byWallstreetmojo Team
Reviewed byDheeraj Vaidya, CFA, FRM

What is the Dividend Discount Model?

The Dividend Discount Model, also known as DDM, is in which stock price is calculated based on the probable dividends that one will pay. They will be discounted at the expected yearly rate. It is a way of valuing a company based on the theory that a stock is worth the discounted sum of all of its future dividend payments. In other words, it is used to evaluate stocks based on the net present value of future dividends.


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With the help of the Dividend Discount Model, investors are able to assess their expected returns based on the present-day value of the stocks of the company. The future cash flow projections or estimation of the same influence the results obtained.

Key Takeaways

  • The Dividend Discount Model (DDM) is a widely used valuation approach that calculates the stock price based on anticipated dividends discounted at a projected annual rate.
  • It is based on the fundamental premise that a stock’s value is determined by the present value of all its future dividend payments.
  • The Dividend Discount Models encompass different variations, such as the zero-growth dividend discount model, constant growth dividend discount model, and variable growth dividend discount model (non-constant growth), providing flexibility in valuing companies with varying dividend growth patterns.

Dividend Discount Model Explained

The Dividend Discount Method is one of the popular methods for finding out the price of the stocks and helping investors be aware of the expected returns. This is based on assumptions, which makes it far off from any kind of reality check against the estimated stock prices.

The financial theory states that the value of a stock is worth all of the future cash flows expected to be generated by the firm discounted by an appropriate risk-adjusted rate. We can use dividends to measure the cash flows returned to the shareholder.

The use of this model is recommended to investors and entities operating on a large scale. Some examples of regular dividend-paying companies are McDonald’s, Procter & Gamble, Kimberly Clark, PepsiCo, 3M, Coca-Cola, Johnson & Johnson, AT&T, Walmart, etc. We can use the dividend discount model to value these companies.

Dividend Discount Model

source: ycharts

The stock’s intrinsic value is the present value of all the future cash flow generated by the stock. For example, if you buy a stock and never intend to sell this stock (infinite period). What are the future cash flows that you will receive from this stock? Dividends, right?

DDM Formula

Here the CF = Dividends.

The dividend discount model prices a stock by adding its future cash flows discounted by the required rate of return that an investor demands for the risk of owning the stock.

However, this situation is theoretical, as investors normally invest in stocks for dividends and capital appreciation. Capital appreciation is when you sell the stock at a higher price than you buy. In such a case, there are two cash flows: –

  1. Future dividend payments
  2. Future selling price

Find the present values of these cash flows and add them together.

You can download this Dividend Discount Model - Excel Template here – Dividend Discount Model - Excel Template
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Now, that we have understood the very foundation of the dividend discount model let us move forward and learn about three types of dividend discount models.

  1. Zero-Growth Dividend Discount Model – This model assumes that all the dividends paid by the stock remain the same forever until infinite.
  2. Constant Growth Dividend Discount Model – This dividend discount model assumes dividends grow at a fixed percentage. They are not variable and are consistent throughout.
  3. Variable Growth Dividend Discount Model or Non-Constant Growth – This model may divide the growth into two or three phases. The first one will be a fast initial phase, then a slower transition phase, and ultimately ends with a lower rate for the infinite period.

We will discuss each one in greater detail now.

#1 – Zero-growth Dividend Discount Model

The zero-growth model assumes that the dividend always stays the same, i.e., there is no growth in dividends. Therefore, the stock price would be equal to the annual dividends divided by the required rate of return.

Stock’s Intrinsic Value = Annual Dividends / Required Rate of Return

It is the same formula used to calculate the present value of perpetuity and can be used to price preferred stock, which pays a dividend that is a specified percentage of its par value. A stock based on the zero-growth model can still change in price if the required rate changes when the perceived risk changes.

#2 – Constant-Growth Rate DDM Model

The constant-growth dividend discount model or the Gordon Growth Model assumes dividends grow by a specific percentage each year.
Using this method, can you value Google, Amazon, Facebook, and Twitter? Of course, No! As these companies do not give dividends. More importantly, they are growing at a much faster rate. Constant-growth models can value mature companies whose dividends have increased steadily.

Let us look at Walmart’s dividends paid in the last 30 years. Walmart is a mature company, and we note that the dividends have steadily increased. As a result, this company can be a candidate that can be valued using the constant-growth dividend discount model.

Dividend Discount Model -1

source: ycharts

Please note that in the constant-growth Dividend Discount Model, we do assume that the growth rate in dividends is constant; however, the actual dividends outgo increases each year.

Please note that we assume that the growth rate in dividends is constant; however, the actual dividends outgo increases each year.

Dividends’ growth rates are generally denoted as g, and Ke indicates the required rate. Another important assumption you should note is that the necessary rate or Ke remains constant every year.

The constant-growth dividend discount model or DDM model gives us the present value of an infinite stream of dividends growing at a constant rate.

The constant-growth dividend discount model formula is as below: –

DDM Formula - Constant Growth Rate


  • D1 = Value of dividend to be received next year
  • D0 = Value of dividend received this year
  • g = Growth rate of dividend
  • Ke = Discount rate

#3 – Variable-Growth Rate DDM Model (Multi-stage Dividend Discount Model)

The variable-growth rate dividend discount model or DDM Model is much closer to reality than the other two types of dividend discount models. This model solves the problems related to unsteady dividends by assuming that the company will experience different growth phases.

Variable growth rates can take different forms; you can even assume that the growth rates vary for each year. However, the most common form is one that thinks of three different rates of growth:

  1. An initial high rate of growth
  2. A transition to slower growth
  3. A sustainable, steady rate of growth

The constant-growth rate model is primarily extended, with each phase of growth calculated using the constant-growth method but using different growth rates for the different phases. Finally, the present values of each stage are added together to derive the stock’s intrinsic value.

This can be applied as follows:

#3.1 – Two-stage DDM

This model is designed to value the equity in a firm with two stages of growth, an initial period of higher growth and a subsequent period of stable growth.

Two-stage dividend discount model is best suited for firms paying residual cash in dividends while having moderate growth. For instance, it is more reasonable to assume that a firm growing at 12% in the high growth period will see its growth rate drop to 6% afterward.

In my opinion, the companies with a higher dividend payout ratio may fit such a model. As we note below, such two companies are Coca-Cola and PepsiCo. Both companies continue to pay dividends regularly, and their dividend payout ratio is between 70%-80%. In addition, these two companies show relatively stable growth rates.

Dividend Discount Model- Coca Cola and Pepsi

source: ycharts

  1. A higher growth rate is expected in the first period.
  2. This higher growth rate will drop to a stable growth rate at the end of the first period.
  3. The dividend payout ratio is consistent with the expected growth rate.
Two-stage DDM model – Example

CheckMate forecasts that its dividend will grow at 20% per year for the next four years before settling down at a constant 8% forever. Dividend (current year,2016) = $12; expected rate of return = 15%. What is the value of the stock now?

Step 1: Calculate the dividends for each year till the stable growth rate is reached

The first value component is the present value of the expected dividends during the high growth period. For example, on the current dividends ($12) basis, the expected growth rate (15%) value of dividends (D1, D2, D3) can be computed for each year in the high growth period.

A stable growth rate is achieved after 4 years. Hence, we calculate the dividend profile until 2010.

Two Stage - Example - Part 1

Step 2: Apply the dividend discount model to calculate the terminal value (price at the end of the high growth phase)

We can use the dividend discount model at any point in time. In this example, the dividend growth is constant for the first four years, then decreases. So, we can calculate the price that a stock should sell for in four years, i.e., the terminal value at the end of the high growth phase (2020). That can be estimated using the constant-growth dividend discount model formula: –

DDM to calculate Terminal Value

We apply the dividend discount model formula in Excel. As seen below, TV or terminal value at the end of 2020.

Terminal value (2020) is $383.9

Two Stage - Example - Part 2

Step 3: Find the present value of all the projected dividends 

The present value of dividends during the high growth period (2017-2020) is given below. Please note that the required rate of return in this example is 15%.

Two Stage - Example - Part 3

Step 4: Find the present value of the terminal value

Present value of terminal value = $219.5

Two Stage - Example - Part 4

Step 5: Find the fair value – the PV of projected dividends and the PV of terminal value

As we already know, the stock’s intrinsic value is the present value of its future cash flows. Therefore, since we have calculated the present value of dividends and the present value of terminal value, the total of both will reflect the fair value of the stock.

Fair Value = PV(projected dividends) + PV(terminal value)

Fair Value = $273.0

Two Stage - Example - Part 5

We can also find out the effect of changes in the expected rate of return on the stock’s fair price. As we note from the graph below, the expected return rate is extremely sensitive to the required rate of return. Therefore, one should take due care to calculate the required rate of return. The required rate of return is professionally calculated using the CAPM model.

Sensitivity Analysis - Two stage ddm - 1

# 3.2 – Three stage Dividend Discount Model DDM

One improvement that we can make to the two-stage DDM model is to allow the growth rate to change slowly rather than instantaneously.

The three-stage dividend discount model or DDM model is given by: –

  • First phase: There is a constant dividend growth (g1) or with no dividend.
  • Second phase: There is a gradual dividend decline to the final level.
  • Third phase: There is a constant dividend growth again (g3), i.e., the growth company opportunities are over.

One can similarly apply the logic we applied to the two-stage model to the three-stage model. Below is the dividend discount model formula for using the three-stage.

DDM Formula - three stage

My advice would be not to be intimidated by this dividend discount model formula. Just apply the logic that we used in the two-stage dividend discount model. The only change will be one more growth rate between the high growth phase and the stable phase. It would help if you found out the respective dividends and their present values for this growth rate.

If you want to find more examples of dividend-paying stocks, you can refer to the Dividend Aristocrats list. This list contains 50 stocks with a dividend-paying history of 25+years.


Dividend Discount Model = Intrinsic Value = Sum of Present Value of Dividends + Present Value of Stock Sale Price.

This dividend discount model or DDM model price is the stock’s intrinsic value.

If the stock pays no dividends, then the expected future cash flow will be the sale price of the stock. Again, let us take an example.


Let us consider the following examples to understand the dividend discount model and how it works:

Example 1 – Conceptual Calculation

Most Important – Download Dividend Discount Model Template

Learn Dividend Discount Valuation in Excel

In this dividend discount model example, assume that you are considering the purchase of a stock which will pay dividends of $20 (Dividend 1) next year and $21.6 (Dividend 2) the following year. After receiving the second dividend, you plan on selling the stock for $333.3. What is the intrinsic value of this stock if your required return is 15%? 


One can solve this dividend discount model example in 3 steps: –

Step 1 – Find the present value of dividends for years 1 and 2.

  • PV (year 1) = $20/((1.15)^1)
  • PV(year 2) = $20/((1.15)^2)
  • In this example, they come out to be $17.4 and $16.3, respectively, for 1st and 2nd-year dividends.

Step 2 – Find the present value of the future selling price after two years.

  • PV(Selling Price) = $333.3 / (1.15^2)

Step 3 – Add the present value of dividends and the present value of the selling price.

  • $17.4 + $16.3 + $252.0 = $285.8
Dividend Discount Model Example 1

Example 2 – Zero Growth Dividend Discount Model

If a preferred share of stock pays dividends of $1.80 per year, and the required rate of return for the stock is 8%, then what is its intrinsic value?


Here, we use the dividend discount model formula for zero growth dividends:

Dividend Discount Model Formula = Intrinsic Value = Annual Dividends / Required Rate of Return

Intrinsic Value = $1.80/0.08 = $22.50.

The shortcoming of the model above is that you would expect most companies to grow over time.

Example 3 – Constant-growth Dividend Discount Model

If a stock pays a $4 dividend this year, and the dividend has been growing 6% annually, what will be the stock’s intrinsic value, assuming a required rate of return of 12%?


DDM Formula - Constant Growth Rate

D1 = $4 x 1.06 = $4.24

Ke = 12%

Growth rate or g = 6%

Intrinsic stock price = $4.24 / (0.12 – 0.06) = $4/0.06 = $70.66

Example 4 – Constant-growth Dividend Discount Model

If a stock sells at $315 and the current dividends are $20. What might the market assume is the growth rate of dividends for this stock if the required return rate is 15%?


In this example, we will assume that the market price is the intrinsic value = $315

This implies,

$315 = $20 x (1+g) / (0.15 – g)

If we solve the above equation for g, we get the implied growth rate of 8.13%.

Advantages and Disadvantages

The dividend discount model has its own set of merits and demerits that one must know of. Listed below are the pros and cons associated with the concept. Let us have a quick look at it:


  • Sound Logic – The dividend discount model tries to value the stock based on the future cash flow profile. Here, the future cash flows are nothing but dividends. In addition, there is very little subjectivity in the mathematical model, and hence, many analysts show faith in this model.
  • Mature Business – The regular payment of dividends does imply that the company has matured, and there may not be much volatility associated with the growth rates and earnings. That is important for investors who prefer to invest in stocks that pay regular dividends.
  • Consistency – Since dividends are paid by cash in most cases, companies tend to keep their dividend payments in sync with the business fundamentals. It implies that companies may not want to manipulate dividend payments as they can directly lead to stock price volatility.


  • One can only use it to value mature companies – This model efficiently values mature companies and cannot value high-growth companies like Facebook, Twitter, Amazon, etc.
  • The sensitivity of assumptions – As we saw earlier, the fair price is highly sensitive to growth rates and the required rate of return. So a 1% change in these two can affect the company’s valuation by as much as 10%-20%.
  • It may not be related to earnings – In theory, dividends should be correlated to the company’s earnings. But, on the contrary, companies try to maintain a stable dividend payout instead of the variable payout based on earnings. In many cases, companies have even borrowed cash to pay dividends.

Dividend Discount Model vs Discounted Cash Flow Model

Dividend Discount Model (DDM) and Discounted Cash Flow (DCF) Model are two models that investors must know of. Listed below are the differences between these two terms, knowing which can help investors understand multiple aspects associated with dividend valuation.

  • Both DCF ad DDM take into consideration the future cash flow projections to estimate the prices of the stocks of a company.
  • Despite the similarity mentioned above, there is a slight difference between them. DDM makes the estimation based on assumptions, while DCF helps tally how accurate the real value of the company stocks is. The latter is the realistic value of the stocks.
  • DCF is best for amateur investors as they get to know the near actual returns, they can expect on their investment. On the contrary, DDM, the estimation-based method, is suitable for companies and businesses or investors that operate on a large scale.

Dividend Discount Model – Foundation Video


Frequently Asked Questions (FAQs)

1. Who proposed the dividend discount model?

The Dividend Discount Model (DDM) was initially proposed by John Burr Williams, an American economist, in his book “The Theory of Investment Value,” published in 1938. However, it was later expanded and refined by Myron J. Gordon, another prominent economist, who incorporated the concept of dividend growth rates and made significant contributions to the development and application of the model.

2. What are the applications of the dividend discount model?

The applications of the Dividend Discount Model include estimating the intrinsic value of stocks, determining investment opportunities based on expected dividend payments, and assessing the attractiveness of dividend-paying companies for income-focused investors.

3. What is the dividend discount model vs DCF?

The Dividend Discount Model is a specific type of valuation model within the broader framework of Discounted Cash Flow (DCF) analysis. While both approaches consider future cash flows, the DCF method encompasses a wider range of cash flows beyond just dividends, including free cash flows to the firm. The Dividend Discount Model, on the other hand, focuses solely on dividends as the basis for valuation.

This article has been a guide to what is Dividend Discount Model. We explain the concept along with its formula, examples, advantages, disadvantages, and types. You may also have a look at the following articles:

Reader Interactions


  1. Bhavna Bhardwaj says

    Thanks Dheeraj, for putting up this topic with this ease, I’ve been reading all your blogs daily they are really helpful. It would be great if u could help us with more topics related to this.

  2. Juliet Rita Adala says

    i now get the better understanding of this models. Just last Saturday my lecturer took us through this topic and i needed something more. Thank you Dheeraj for dropping this. Keep teaching us and the good Lord will keep blessing you.

    • Dheeraj Vaidya says

      Thanks for your kind words!

  3. Charles says

    Nice write up on DDM

  4. Julia says

    Thanks Dheeraj; found this tutorial quite useful

    • Dheeraj Vaidya says

      Thanks for your kind words!

  5. Sairam Chinni says

    These are indeed good resource for my exam preparation. The way you explained is awesome. Thank you very much for dissemination of your knowledge.

    • Dheeraj Vaidya says

      Thanks for your kind words!

  6. Christiana Munzi says

    Dear Dheeraj. I found this article really fantastic. My professor at University Tor Vergata (Rome) gave me and other students an assignment. Three days trying to understand what do I have to do and why. He gave us an assigment in an excel spreadsheet (Divided Discount Model -NYU Stern Excel spreadsheet-Aswath Damodaran) that I discovered referring to your explanation is the 3 DDM . I would like to invite you to teach us. Thank you very much. Christiana

    • Dheeraj Vaidya says

      thanks Christiana! I look forward to engaging with your university in the near future.

  7. David says

    I stormed your blog today and articles I have been seeing are really awesome. I have been searching for something like this for about 2 years now.

    Thanks a bunch.

    • Dheeraj Vaidya says

      Hey David, many thanks!
      I am glad that you find these resources useful.

  8. Pintu Prasad says

    hi dheeraj , you explained it really well, why don’t you make videos and upload, it will be much more helpful and aspirants from non-finance background will understand it better.

    • Dheeraj Vaidya says

      Hello Pintu,

      thanks for your feedback. Will checkout the viability of putting videos here. Just that it takes lot of time to prepare thos.


  9. Swagat Chavan says

    Thanks Dheeraj, Appreciated.
    Have been following your posts for quite some time.
    You are a true master.

    • Dheeraj Vaidya says

      thanks Swagat for the appreciation :-)

  10. mahmoud m mubaslat says

    Thanks Dheeraj for the rich valuable model.
    Myself i found it very helpful for me in real practice cases.
    Mahmoud Mubaslat CPA

    • Dheeraj Vaidya says

      Thank you Mahmoud! I am glad you found the article useful.

  11. Rialdy Lokaputra says

    Thanks for your kindness

    • Dheeraj Vaidya says

      Thanks Rialdy!

  12. George says

    Thanks Dheeraj, wonderfully explained

    • Dheeraj Vaidya says

      thank you George! :-)

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